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3M lands naming rights for Gopher’s hockey arena

The University of Minnesota and 3M have announced a new sponsorship and naming rights deal for the college’s hockey arena.

The 14-year, $11.2 million sponsorship of Gopher Athletics is the latest in a 90-year relationship between two of the state’s largest institutions and includes the naming rights to Mariucci Arena.

Keeping the historic Mariucci name, the Gopher hockey facility will now be known as 3M Arena at Mariucci. Athletics director Mark Coyle said:

This announcement brings together three names instantly recognisable across Minnesota – Mariucci, Gopher Hockey and 3M – and that’s certainly exciting.

This sponsorship will have a broad impact across our athletics department by supporting construction of our new Athletes Village. By partnering with us, 3M is investing in every current and future Gopher student-athlete, the future leaders of our state. 3M will be a big reason why each of those young men and women have a first-class experience at Minnesota that prepares them for the rest of their lives.

3M has a long tradition of investing in the success of students. Key areas of the Athletes Village supported by 3M’s sponsorship include an expanded and modernised academic centre, the department’s first nutrition education and dining space, and an innovative leadership centre devoted to helping student-athletes develop the skills they need to transition into successful careers.

Paul Acito, vice president and chief marketing officer at 3M, said:

3M and the University are long-time collaborators, and alumni contribute greatly to our success, innovation and growth. Our sponsorship of Mariucci Arena and Golden Gopher Hockey is a tribute to our Minnesota roots, and an opportunity to support a great Minnesota tradition alongside a new generation of fans. Keeping the Mariucci name on the building is an important element of this agreement.

The Gopher men’s hockey team will play its first games at 3M Arena at Mariucci on October 1, an exhibition against Alberta, and then on October 13 and 14 to open the Big Ten season against Penn State.

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