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49ers to include F&B for season ticket holders

The NFL’s San Francisco 49ers are continuing their focus on fan satisfaction at Levi’s Stadium by becoming the first sports team to include F&B items for season ticket holders.

The industry-shifting Member Inclusive Menu will debut with the 2020 season and include more than 15 of the most popular food and non-alcoholic beverage items available at 49ers games.

The 49ers are working with hospitality partner Levy and its technology and analytics company E15 Group to curate the menu and fan experience.

Building on five years of previous innovations implemented to make the Levi’s Stadium experience the most fan-friendly in professional sports, the Member Inclusive Menu will simplify the concession experience for members.

This new benefit will only be available to the 49ers Season Ticket Members and their guests. Single game and secondary market ticket buyers will continue to purchase food and beverages on an à la carte basis.

Al Guido, 49ers president, said:

The development of our Member Inclusive Menu came from our desire to align thousands of pieces of fan feedback with operations, data, and analytics.

Our fan surveys, and those reflecting the entirety of the NFL, show that the food service experience is a key driver of fan satisfaction. That insight helped lead us to this new model as a way to increase value for our Members while providing them with the most seamless concessions experience in all of sports.

The Member Inclusive Menu will feature the most popular concession items based on fan surveys and in-game purchase patterns. While the full 49ers Member Inclusive Menu will be announced this offseason, below is a sample of the fan favourite items on the menu:

  • Food: Chicken Tenders, Hot Dogs (Beef and Vegan), Sausages & Hot Links, Nachos (Regular and Loaded), Fries (Regular and Garlic), Pretzels, Popcorn, Peanuts, Candies
  • Beverages: Pepsi Products, Aquafina Water, Peet’s Coffee, Hot Chocolate

Andy Lansing, president and CEO of Levy, said:

The idea of ‘inclusive food and beverage’ has the potential to make an enormous impact because it creates value for guests by making it easier for them to access the amenities they want most.

We’re going to add value and keep the same great quality and flavor fans have come to expect at Levi’s Stadium. We believe this approach will redefine how we think about serving our fans on gameday.

Since moving into Levi’s Stadium in 2014, the 49ers have leveraged technology, data, and analytics to break new ground in countless elements of the gameday experience.

The 49ers were among the first teams to deliver mobile-only ticketing and real-time, multi-angle replays to hand-held devices.

@PanStadiaArena