AEG has named telecoms provider Spectrum as a key partner across major assets in its global portfolio.
The deal designates Spectrum a Founding Partner, a premium designation, of STAPLES Center and Dignity Health Sports Park.
Spectrum will also be the official cable, internet, home phone, and mobile phone wireless services partner of STAPLES Center, Dignity Health Sports Park, LA Kings, LA Galaxy and L.A. LIVE.
The partnership expands Spectrum’s presence across Southern California and places them in front of the diverse sports and entertainment audiences that frequent AEG’s various teams and venues across the region.
In addition to large-scale branding presence across AEG’s Los Angeles sports franchises and stadiums, Spectrum will also be engaging fans at Dignity Health Sports Park through newly branded, customised hospitality and seating areas.
A new initiative for the LA Galaxy, the Spectrum field-side seats will place fans pitch-side during Galaxy games.
Additionally, guests who opt into field-side seats will also be granted access to the exclusive Spectrum Tunnel Club, a new premium space for Galaxy fans this season.
The Spectrum Tunnel Club offers select fans unparalleled views of the players as they walk onto the field.
As a part of the agreement, Spectrum will also engage fans through a variety of digital initiatives, including working with the Kings on the creation of audience-tailored content.