AEG Facilities has agreed a deal to manage the Friends Arena in Solna outside Stockholm.
The Nordic region’s largest multi-purpose arena with a capacity of 75,000, Friends Arena is home to the Swedish national football team, the AIK football club, concerts, family shows and other sporting and special events.
As part of the multi-year agreement, AEG Facilities will provide full management services to the arena, including event programming, vendor venue services, advertising and marketing.
AEG will also oversee event-day operations for the arena, which is anchored by the Mall of Scandinavia, the biggest mall in the region, and the newly developed city district adjacent, named Arenastaden.
Bob Newman, President, AEG Facilities, said:
We are honoured to support Friends Arena, an elite venue that complements our other facilities in the marketplace. Its location in a growing and vibrant office, residential and retail environment has created a unique world-class destination.
Marie Lindqvist, CEO of AEG operations in Sweden, added:
We are proud to have been selected to manage the operations of Friends Arena, Sweden’s largest venue and the home of the Swedish National Soccer Team. Through our experience managing Tele2 Arena, Ericsson Globe, Hovet and Annexet and hosting some of the world’s largest sports matches, concerts and entertainment events, we understand the standard of service that is required to ensure an arena’s success in Stockholm. We look forward to working closely with Arenabolaget on this exciting endeavor.