Australia’s largest publicly listed provider of dental services, 1300SMILES Ltd, has been announced as the new naming rights partner for the former Dairy Farmers Stadium in Townsville.
In a five-year deal, with a further five year option, the stadium in Townsville, Queensland, Australia, will now be known as 1300SMILES Stadium. The deal also includes the potential for the naming rights to be transferred to a new local stadium, a proposal being pursued by local community leaders. 1300SMILES Ltd is an expanding national dental group.
Stadium Manager Glenn Arboit welcomed the new long term partnership:
1300SMILES Stadium provides a terrific talking point amongst fans and sports commentators. The variety of events held at the stadium from concerts such as Elton John, to Nitro Circus, and the NQ Cowboys, have certainly put plenty of smiles on the faces of regional and national fans.
Naming rights are tightly held in North Queensland with 1300SMILES just the third company to be associated with the stadium since 1995.
New signage around the venue will begin to be introduced during the lead up to the 2013 NRL season, which kicks off when the North Queensland Cowboys take on the Melbourne Storm on 16 March. Naming rights income goes towards stadium upkeep and event promotion.