German financial services company Allianz has expanded its sports venue naming rights portfolio by signing up as sponsor of Austrian football club SK Rapid Vienna’s new stadium.
Following intensive and finally fruitful discussions, the Club announced The Allianz Group Austria as their new partner, with the new stadium – which will be erected on the site of the current Gerhard-Hanappi Stadium – to be known as ‘Allianz Stadium’.
SK Rapid Vienna’s General Manager, Werner Kuhn, said:
The key aspect of our new marketing partnership is the naming rights for Rapid’s new home, which is due for completion in 2016. “We’re thrilled that in the Allianz Group Austria we have found a long term and renowned partner. The values that we share, a commitment to long term visions with standards befitting an international stage connect us. The Allianz Stadium will be the cutting edge stadium in Austria with an intricate viewer concept and impressive architecture – with improvements for those in the stands.
Allianz’s Sales Director, Christoph Marek, said:
Giving your name to a sports stadium has a significant emotional aspect. We’re thrilled to have this unique opportunity to connect our brand to the next generation Rapid stadium. This partnership is our contribution towards supporting one of the most traditions-rich football clubs in Austria, which makes us proud!
We’re thrilled that in Allianz Group Austria we have found a long-term and renowned partner. Allianz Stadium will be the cutting-edge stadium in Austria with an intricate viewer concept and impressive architecture.
Club President, Michael Krammer, commented that “outstanding bureaucratic procedures” – including planning permission – needed to be finalised for the stadium project in the coming weeks and that the Club would play their fixtures at an alternative venue while the facility is being constructed. Rapid hopes to start building work as early as next month and Krammer added that he is confident that the procedures can be completed ‘fairly quickly.’
The new 28,000-capacity stadium is expected to bring in revenues of around €3.6m annually.
Allianz has already given its name to five sporting arenas across the globe, including the state-of-the-art Allianz Arena, the home of German Bundesliga club Bayern Munich.