Amalie Oil Company has agreed a long-term partnership with Tampa Bay Sports and Entertainment to take on the naming rights of the home arena of NHL ice hockey team Tampa Bay Lightning.
The renovated 19,200-capcity venue, which is also home to Arena Football League gridiron team Tampa Bay Storm, will know be known as the Amalie Arena.
Motor oil and industrial lubricants supplier Amelia has held the naming rights to the arena football field for Tampa Bay Storm since 2011.
Terms for the agreement between Amalie and the operating group for the Lightning, the Storm and the arena were not disclosed.
Amalie Oil Company ends the Tampa Bay Times’ 10-year run as the venue’s naming sponsor, although the newspaper group remains the exclusive print partner of Tampa Bay Sports and Entertainment under a new agreement signed with the organisation this week.
The Times’ new partnership includes the naming rights to one of the arena’s two hospitality lofts, interior and exterior signage, an LED presence during Lightning and Storm games and extensive community and hospitality functions.
From 2011-2013, Amalie Arena had more than US$62m in improvements that have clearly revolutionised the industry and made it the premier entertainment venue in the state of Florida.
The renovated Amalie Arena is home of the 2004 Stanley Cup Champion Tampa Bay Lightning and five-time Arena Football Champion Tampa Bay Storm.
Boasting unique features like lightning-throwing Tesla coils, an 11,000sqft Bud Light party deck with incredible views of the city and a massive five-manual, 105-rank digital pipe organ, Amalie Arena consistently ranks among the very best venues in the United States.
Source: Sport Business and Tampa Bay Lightning