PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Amazon eyes Spurs’ stadium naming rights

Tottenham Hotspur FC could sell the naming rights to their new stadium to Amazon in a deal reported to be worth £250 million.

The 62,000-seater stadium, which opened a year ago, is currently known as the Tottenham Hotspur Stadium, although there had been speculation that Nike was looking to take the official naming rights.

Now it looks like technology giant Amazon has thrown its hat into the ring in a bid to land the stadium deal.

Spurs’ chairman Daniel Levy believes he can secure up to £25 million a season for a 10-year deal.

Amazon have strong links to Tottenham and have spent the season filming at the club for their forthcoming behind-the-scenes documentary All or Nothing.

Potential suitors will be interested in the global appeal of the Premier League and Champions League, as well as the possibilities offered by the stadium’s ability to host NFL games.

Meanwhile, this week the stadium became the first Premier League club to host a coronavirus testing operation. The stadium’s basement car park is being used as a site for drive-through tests for North Middlesex University Hospital staff, their families and dependants.

Some 70 tests will be carried out a day, with 10 nurses on the site five days a week.

@PanStadiaArena