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Amazon wins naming rights to Seattle arena

Amazon has secured the naming rights to the new home of Seattle’s NHL team and WNBA’s Seattle Storm, and is calling it Climate Pledge Arena.

In 2019, Amazon and Global Optimism announced The Climate Pledge, which calls on signatories to be net zero carbon across their businesses by 2040—a decade ahead of the Paris Agreement.

With significant investment from Amazon and Oak View Group, the venue is expected to be the first net zero carbon certified arena in the world and set a new sustainability bar for the sports and events industry.

Jeff Bezos, Amazon founder and CEO, said:

We’ve secured naming rights to the historic arena previously known as KeyArena. Instead of naming it after Amazon, we’re calling it Climate Pledge Arena as a regular reminder of the importance of fighting climate change.

We look forward to working together with Oak View Group, a new Climate Pledge signatory, and NHL Seattle to inspire global climate action.

Highlights of the arena partnership include:

  • First arena in the world targeting net Zero Carbon certification by the International Living Future Institute (ILFI), a leading non-profit organisation dedicated to advancing sustainable building practices.
  • Arena will have all-electric operations and be powered with 100% renewable electricity, both from on-site solar panels and off-site renewable energy. Events at the arena will be made fully net zero carbon through investments in forestry projects with organizations such as The Nature Conservancy that will sequester any remaining carbon emissions from arena operations.
  • Carbon emissions and sustainability performance of the arena and all events will be measured and publicly disclosed.
  • All operations and events at the arena will be ‘zero waste’ with durable and compostable containers. A minimum of 95% of all arena waste will be diverted from landfills on a weight basis.
  • Arena will use reclaimed rainwater in the ice system to create the greenest ice in the NHL.
  • Original 44-million-pound roof from the arena will be reused in construction to significantly reduce the embodied carbon of the building.
  • At least 75% of the arena’s food program will be sourced locally on a seasonal basis to support regional farmers and producers, and all viable unused food from events will be donated to local community food programs.
  • NHL Seattle and WNBA Storm tickets will double as free public transit passes to promote use of public transportation for attendees, including on the refurbished Seattle Monorail.
  • Amazon and OVG will form the Climate Pledge Arena Sustainability Advisory Council in partnership with community groups to support local environmental initiatives.

The 18,100-seat multi-purpose venue located at Seattle Center is expected to host 200 events each year, including NHL Seattle, three-time WNBA world champion Seattle Storm, live music and entertainment from the world’s biggest stars, and City of Seattle community events.

It is currently undergoing a transformation to construct a brand new arena under the landmark Paul Thiry-designed roof.

@PanStadiaArena