American Airlines has struck a naming rights deal with LA Stadium and Entertainment District at Hollywood Park (LASED).
American Airlines will be a Founding Partner of LASED, the Los Angeles Chargers and Los Angeles Rams.
As a part of the agreement, the airline will be the exclusive naming rights partner of American Airlines Plaza, a 2.5-acre two-level open-air space that serves as a main entrance into the stadium and performance venue.
American Airlines Plaza will also be the main entry point into an adjacent VIP entrance, which opens into a three-level lobby inside the stadium.
LASED is a 298-acre world-class sports and entertainment destination being built by Los Angeles Rams owner/chairman E. Stanley Kroenke.
It will feature unparalleled event venues, office, retail and residential spaces, and more than 20 acres of parkland, with LA Stadium, the new home of the Los Angeles Chargers and Los Angeles Rams, positioned as the centrepiece of the development.
With more than 50 million visitors to Los Angeles in 2018 alone, LASED was not only designed to entertain fans, but also to serve as a community gathering space for Angelenos and for travellers to the LA metropolitan area.
Jason Gannon, managing director, LASED said:
As we continue Mr. Kroenke’s vision to build the premier destination for sports and entertainment at Hollywood Park, we are proud to partner with an industry-leading business such as American Airlines.
We are both making investments in Los Angeles that will provide fans and customers an elevated experience as they travel, live, work and play.
American Airlines Plaza measures 10 storeys tall and has a capacity of approximately 15,000 guests. American Airlines Plaza will be open to the public year-round, on event days, as well as non-event days.
The plaza sits between the stadium and performance venue. All three venues fall under the same roof, which is made of ethylene tetrafluoroethylene (ETFE), a lightweight and transparent plastic.
American Airlines Plaza will have the ability to accommodate its own bespoke programming that will reflect and connect with the cultural passions of the Los Angeles community.