Potential suite and seat buyers at the Philips Arena in Atlanta can now take a virtual tour of the venue which is undergoing extensive renovations.
Seattle-based design firm Hornall Anderson has partnered with the NBA’s Atlanta Hawks to bring the future of Atlanta to life in “The Preview,” an unprecedented sales centre experience.
Beyond a simple renovation, the transformation promises to make the new Philips Arena Atlanta’s new hub for downtown nightlife, a place where “the lights never go out.”
The Preview experience brings the vision to life in a big way, offering a multi-media journey into what a great night out in Atlanta will look and feel like once the world-class arena opens its doors this coming autumn.
Full of interactive features and engaging, self-guided activities, the sales centre offers a deep dive into how the new arena transcends the role of host for basketball games, concerts and events.
Billed as the best sports and live entertainment venue in Atlanta, with approximately 160 events and over 1.6 million guests visiting annually, the arena and its transformation with the City of Atlanta recently won Rehab/Renovation Deal of the Year in the Atlanta Business Chronicle’s 2018 Best in Atlanta Real Estate Awards.
Thad Sheely, Atlanta Hawks chief operating officer, said:
As a renovation of an existing building, we wanted the sales centre to be a reflection of our approach to the building – and that’s to use new technologies to create immersive social experiences for our fans.
That’s exactly what the Preview is – it feels more like a Disney ride than a sales centre and is a true emotional and physical expression of what we strive to create in the reimagined Arena.