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Austin FC strikes stadium naming rights deal

Austin FC has agreed a multi-year stadium naming rights partnership with Q2 Holdings for their state-of-the-art, $260 million stadium.

Austin FC’s 20,500+ seat stadium, now known as Q2 Stadium, will become one of 20 soccer-specific stadia featured within MLS in 2021.

Q2 Stadium will be included in a group of eight soccer-specific stadia that have (or will soon have) opened since 2017. Q2 Stadium remains on schedule to be completed in Spring 2021 and will welcome athletes, artists and audiences from around the globe soon after.

Q2 Holdings is an Austin, Texas-based leading provider of digital transformation solutions for banking and lending.

Andy Loughnane, president of Austin FC, the 27th club in Major League Soccer (MLS), said:

Establishing a long-term stadium naming rights partnership with an Austin-based company that is committed to using this platform to give back to the community was the Club’s top priority.

Q2 Stadium holds the distinction of being the first and only major league venue in Austin, and Austin FC is exceptionally proud to begin our MLS journey with Q2 as our partner and Q2 Stadium as our home.

Matt Flake, Q2 President and CEO, added:

Q2 is an Austin-born company with a mission to build strong and diverse communities by strengthening their financial institutions.

Our partnership with Austin FC shows we are doubling down on our commitment to our mission in our own community. As one of Austin’s fastest growing companies and a regular on the best places to work list, our partnership reinforces to our employees and top talent that Q2 is committed to everything that makes Austin special – culture, community and now, world-class professional sports sure to bring a diverse, global audience to our community.

In addition to being Official Stadium Naming Rights Partner for Q2 Stadium and Community Partner for Austin FC, Q2 has secured entitlement to the “Q2 Field Club”, the premium seating and Club experience adjacent to the player’s benches and locker rooms in Q2 Stadium. The partnership will also provide prominent brand-building exposure inside and outside Q2 Stadium, including a signature interior position above the Supporters Section in the south end of the stadium as well as rooftop signage above both the East and West canopy.

Multipurpose Venue

The multipurpose venue, now known as Q2 Stadium, has been strategically designed to accommodate a variety of community and spectator events, including (but not limited to) professional soccer events ranging from MLS to U.S. Women’s National Team (USWNT) and U.S. Men’s National Team (USMNT) matches; additional professional and amateur sporting events; concerts ranging from headliner acts to festivals to smaller/up-and-coming artists; community activities and cultural events; and private functions such as corporate meetings and weddings.

Q2 Stadium was designed by Gensler, the world’s leading design architecture firm, and is being built by Texas-based Austin Commercial, one of the nations recognised leaders in commercial construction.

Q2 Stadium construction has remained on-schedule since groundbreaking occurred on September 9, 2019.

Levy Restaurants will operate all food, beverage, and hospitality programming at Q2 Stadium and Levy’s retail division, Rank + Rally, will be responsible for managing Austin FC merchandise operations.