PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Aviva Stadium naming rights extended to 2025

Aviva Ireland has announced the extension of its naming rights of Dublin’s Aviva Stadium until 2025.

Aviva took the naming rights to the new stadium when it opened on the site of the old Lansdowne Road Stadium in 2010.

Aviva, which has been a partner to the IRFU and FAI since 2010, also sponsors and supports two successful grassroots programmes – the FAI’s Soccer Sisters programme and the IRFU’s Mini Rugby Festivals.

Both play an important role in the development of the two sports and encouraging the participation of over 7,500 children every year.

Aviva Stadium Director Martin Murphy said:

We are delighted that Aviva has renewed its sponsorship of the Aviva Stadium. That it has done so early is testament to the success of the partnership and the important role the stadium plays in Irish life, playing host to sporting and music occasions as well as business events and conferences.

We are continuously working to evolve the stadium and are delighted that Aviva has agreed to continue its investment in this significant element in Ireland’s sporting and cultural infrastructure.

Mark Wilson, Group CEO of Aviva, said:

The Aviva Stadium is an Irish icon, one of the world’s great stadiums. It is the home of many Irish victories and wonderful sporting drama.

We are delighted to extend our sponsorship for a further five years and continue our successful association with the FAI and IRFU in support of Irish Football and Rugby.

IRFU Chief Executive Philip Browne commented:

Aviva has been a great supporter of Irish Rugby over the past eight years and we look forward to further developing our partnership in the years to come.

Aviva continues to make a significant investment in the grassroots of our game supporting the growth of our minis programme, as well as supporting the national team and of course the home of Irish Rugby, the Aviva Stadium.

Welcoming the announcement, FAI Chief Executive John Delaney said:

It is fantastic for the Football Association of Ireland to extend our partnership with Aviva Ireland and maintain that connection with the home of Irish sport. Since the Aviva Stadium was redeveloped, we have enjoyed some terrific days there with our Republic of Ireland teams, Men’s and Women’s domestic Cup finals, international club games, and numerous grassroots events. This shows that our national stadium caters for all levels of Irish Football.

We can be extremely proud of the Aviva Stadium being considered amongst the best stadia in Europe, which is why UEFA chose it to host the 2011 Europa League final and for four games at Euro 2020. We look forward to working with Aviva Ireland, the staff at the Aviva Stadium, and the IRFU over the next five years as we continue to provide the best possible experience for our supporters, stakeholders, and partners.

Since it opened on May 14, 2010, the Aviva Stadium has hosted more than 140 major events attended by over 7 million people, while the Aviva Stadium’s Community Fund has given out over €1 million in grants to more than 70 community groups in the local area.

@PanStadiaArena