The indoor stadium at KL Sports City in Kuala Lumpur, Malaysia, will be renamed the Axiata Arena when it reopens following a major revamp in July 2017.
Leading Asian telecommunications group, Axiata Group Berhad, has come on board as the naming right partner for the Putra Indoor Stadium – the indoor stadium of KL Sports City.
Currently undergoing extensive upgrading works, the multi-purpose indoor arena will become a fully integrated and high connectivity world-class venue for sports, entertainment and culture, on par with international destination venues such as the Staples Center in Los Angeles, the O2 Arena in London and the Mercedes Benz Arena in Shanghai.
The venue will be hosting the KL 2017 SEA Games in August this year and will be the go to destination for major music and sports events in the country.
YB Brigadier General Khairy Jamaluddin, Minister of Youth and Sports who announced the country’s first naming rights partnership, commented:
The partnership between Axiata and Perbadanan Stadium Malaysia is geared towards benefiting Malaysia in promoting Kuala Lumpur as a regional sports, entertainment and cultural hub, attracting global talent, connecting communities and creating employment opportunities while showcasing the nation’s strong digital assets and infrastructure.
Axiata Arena will be a focal point of national and regional attention as we host the SEA Games and the Para Games this year. The venue will also be the epicenter of creating a vibrant and active nation, in line with the Transformasi Nasional 50 (TN50) initiative and will support the government’s initiative to create a ‘Sporting Nation.’
The new and improved KL Sports City is the ultimate playground and destination for all major sports and entertainment events in Malaysia and the region, he said.
Phase 1 of the upgrade will be completed in time for the SEA games in August 2017 which would include the National Stadium, Putra Stadium, the National Aquatic Centre and National Hockey Stadium with improved integration to the current public transportation.
Phase 2 will see the complete creation of KL Sports City that will consist of new world-class facilities including a shopping mall, convention centre and Hotel among others.