BADMINTON England, the National Governing Body for the sport, has chosen the National Indoor Arena (NIA), Birmingham, to host the prestigious Yonex All England Open Badminton Championships from 2014 – 2021. Adrian Christy, Chief Executive, and BADMINTON England said:
We are excited at what the redevelopment of the NIA will mean to our event. Badminton is a huge international sport – the global broadcast reach over the week of the event is over 315 million, generating outstanding exposure for both the venue and the city.
The wider partnership agreement will see the creation of a lasting legacy for the sport across Birmingham and the formation of new clubs as well as initiatives to promote badminton in schools and workplaces.
Phil Mead, Managing Director, Arenas, NEC Group, said:
The NIA has a rich history of welcoming sporting events to Birmingham – we opened in 1991 with sports firmly in mind – and it has hosted the Yonex All England Open Badminton Championships for the past 20 years. We are thrilled to be selected to continue this partnership through to 2021; the Yonex All England is one of the highlights of our sporting calendar and BADMINTON England, the players and visitors alike will all benefit from the £26m redevelopment of the NIA from next year’s Championships onwards.