Salvador’s Arena Fonte Nova has signed a 10-year naming rights deal with beer brand Itaipava worth a reported R$100 million (US$49.5 million).
The 56,000-seat stadium, which opens 5 April, will be unbranded during the World Cup itself. The venue will host six games during the World Cup, and three matches at this year’s Confederations Cup.
Winning this contract at the beginning of operations is of the utmost importance for the economic sustainability of the venue, and allows the reduction of public investment from the state government, as set out in the PPP (public-private partnership) contract,
said Frank Alcantara, President of the Arena Fonte Nova.
This shows our cutting-edge management model for multi-purpose arenas in Brazil.
Arena Fonte Nova is the third FIFA Confederations Cup Brazil 2013 stadium to be completed after the Castelao and the Mineirao. FIFA reports that installation of the pitch is taking place at the Maracana. FIFA has also appointed appointed GoalControl GmbH as goal line technology (GLT) provider. The use of GoalControl-4D in Brazil is subject to a final installation test at each stadium where the system will be installed, which is a standard procedure as part of the official certification process defined in the GLT Testing Manual. These tests will be conducted by an independent test institute.