New technology being installed at the Bankers Life Fieldhouse will allow more visitors to get online at events, giving the hosts a chance to boost learn more about the fans.
Purple, the intelligent spaces company, has signed a three-year contract to supply the Bankers Life Fieldhouse with Ruckus Wireless and Purple’s guest WiFi solution.
Together, the companies will combine to provide 437 Ruckus access points at the Fieldhouse’s Indianapolis home to the NBA Indiana Pacers and WNBA Indiana Fever. Overall the Fieldhouse hosts more than 200 events annually, including college and high school basketball, concerts, the circus and ice shows.
The new technology allows Bankers Life Fieldhouse to get more attendees online during events while learning more about those audiences through fanalytics.
Purple’s unique analytic and marketing platform will help detail fan behaviour in and around the venue, including demographic data, attendance frequency and much more.
Gavin Wheeldon, CEO at Purple, said:
It’s great to see Purple being used by such a huge name in the sporting sector. We are hoping that the results provided from our analytics platform will transform how the Indiana Pacers and Indiana Fever interact with their fans.
In turn we hope that this will increase overall ticket, merchandise, food and drink sales, along with a significantly improved brand loyalty.
Ruckus’s WLAN systems bring power and simplicity together for large-scale indoor deployment, providing extended range and adaptive signal steering for the most reliable WiFi.
Image Credit Diego Delso