US audio electronics company, Bose, has signed a sponsorship deal with the Nouveau Stade de Bordeaux, the new stadium being built in the French city ahead of UEFA’s EURO 2016 soccer tournament.
Bose will become the official sound system of the new 43,000-capacity venue, which is scheduled to open in May 2015. No financial details have been released as of yet but the deal will run for an initial three years.
Bose will supply its equipment in the final stages of the stadium construction process and will have its logo on all the stadium’s marketing and communications collateral.
The company is already a technical partner of the French basketball league; under a deal that was agreed in November 2013.
Nouveau Stade de Bordeaux: Stadium Stats
Nouveau Stade de Bordeaux is the planned new stadium of Girondins de Bordeaux and one of the host venues for EURO 2016. It will replace the city’s current Stade Chaban-Delmas.
The first stone was laid in April 2013 and the stadium is scheduled for completion end 2014/early 2015.
The stadium has been designed by Herzog & de Meuron, who were also responsible for the iconic Allianz Arena in Munich, Germany. According to the architects, their vision for the stadium is “an expression of fundamentally new architecture. The pure shape of the volume, by contrast to its light and open structure, creates an at once monumental and graceful architectural piece elegantly suited to the grand landscape of Bordeaux”.
The stadium’s capacity will be approximately 42,000 and include 3,000 business seats and another 1,000 seats in VIP lodges.
Nouveau Stade de Bordeaux is being built on a site on the northern edge of the city, not far from the river Rhône. An area of parklands will be created around the venue, which will be connected to the city with new tram lines.
Image courtesy: Herzog & de Meuron