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Brazil World Cup goes wireless, Borussia too

Ruckus Wireless has been selected by a consortium of four Latin America mobile network operators, including Claro, Oi, Telefónica, and TIM, to supply advanced indoor/outdoor Smart Wi-Fi products and technology that will be used as the foundation for offering pervasive, high-speed wireless access within two of Brazil’s largest soccer stadiums: Estádio Nacional de Brasília (formerly known as Estádio Mané Garrincha), a 71,000-seat stadium in Brasília, Brazil’s federal capital, and Arena Octávio Mangabeira (also known as Arena Fonte Nova), a 50,433-seat stadium located in Salvador. Brazil’s World Cup organising committee intends to make World Cup 2014 the first ‘digital’ world cup – see articles in PanStadia & Arena Management Autumn issue.

Comba Telecom Systems, a leading supplier of infrastructure and wireless enhancement solutions to mobile operators and enterprises, will deploy, operate and manage the Ruckus Smart Wi-Fi infrastructure on behalf of the consortium.

Meanwhile. Borussia Dortmund and its new Champion Partner Huawei have formed an alliance to build an open-access wireless LAN infrastructure – potentially the largest of its kind in Germany – at Signal Iduna Park. Jörg Karpinski, ‎Huawei Technologies’ Sales Director IT in Germany and manager of the project, said:

Our collaboration with BVB comprises both an extensive sponsorship package and a comprehensive, large-scale technology partnership. We’re to roll out a major wireless project here that will be one of the biggest in Germany and unique throughout Europe.

Hans-Joachim Watzke, General Manager of Borussia Dortmund GmbH & Co. KgaA, added:

We’re a dynamic club that’s always open to new ideas. We’re thrilled that, in association with Huawei, we’ll soon be able to offer our fans an innovative technical infrastructure in our stadium. The advanced technology will open up a raft of new possibilities for BVB in Germany’s largest stadium, with its capacity of more than 80,000 spectators. Going forward, the SIGNAL IDUNA PARK will have the technical capabilities to deliver stable data services to a crowd the size of the population of a small town. This will enable spectators to use social networks, post pictures from inside the stadium, send messages, discuss goals, plays and player performance, and locate their friends in the stadium. In addition, Borussia Dortmund will work with Huawei to create a foundation for delivering exclusive content, such as details of the team’s initial lineup, straight to fans’ mobile phones, well ahead of the kickoff. Huawei’s full product range, including smart phones, tablets and mobile broadband devices, will be in service at BVB home games. Stadium hostesses, for instance, will use Huawei MediaPads to manage visitor care in dining areas.

Under the cooperation agreement, Huawei will have a VIP area, the Huawei Conference Centre, at its disposal in the north stand during home matches. Huawei will also be able to use the Conference Centre to host seminars, incentives, business events and more on non-match days. In addition, the sponsorship package will include product placement and classic perimeter advertising.