Mercedes-Benz has ‘stamped’ its name on the city of Atlanta by acquiring the naming-rights to the new Atlanta Falcons stadium, which will now be known as the Mercedes-Benz Stadium.
The USD$1.5bn stadium, designed by HOK, is slated to open in 2017 and will be ‘home’ not only to the NFL’s Atlanta Falcons but also to Atlanta United FC; a new MLS club owned by Falcons Owner, Arthur Blank.
The 2020 men’s Final Four is to be played in the new stadium and the city is also competing for future Super Bowls and College Football Playoffs.
This marks Mercedes-Benz’s second NFL stadium – and second in the NFC South – for which it already holds naming rights; the New Orleans Saints having agreed a 10-year naming-rights deal with the car manufacturer back in 2011, which saw their home ground re-named the Mercedes-Benz Superdome.
In China, the company has held the naming-rights to Mercedes-Benz Arena in Shanghai since 2009.
At today’s announcement, it was confirmed that the Mercedes-Benz logo on the new Atlanta Falcon’s stadium will actually be visible from the satellite station.
This deal marks Mercedes-Benz’s largest naming-rights acquistion to date. The car manufacturer is also moving it’s headquarters from New Jersey to a new campus facility in Atlanta metro’s Sandy Springs, which will open by 2017, further stamping it’s mark on the city of Atlanta.
Image courtesy: HOK
NB: You can view the announcement, made by the club, car manufacturer and city representatives, online at: https://youtu.be/f3AhkHWvwFU