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Brentford invests in ticketing platform ahead of move

Brentford's plans for a stadium move include a new CRM system.

Brentford’s plans for a stadium move include a new CRM system.

Brentford Football Club is ramping up its fan engagement ahead of a move to a new stadium. The club has chosen TALENT Sport to manage the club’s ticketing and CRM requirements straight away at current stadium Griffin Park, as well as a strategic planning partner for the club’s move to its new stadium, which is due to take place in 2016.

Brentford FC will use TALENT Sport to introduce a new loyalty programme, which will reward its most dedicated supporters with exclusive offers and events, as well as manage the allocation of tickets effectively for its most popular matches. Mark Devlin, CEO of Brentford Football Club said:

Fan engagement is at the top of our priorities at Brentford FC, as we endeavour to reward our most loyal supporters and encourage new fans to join our club, especially important with the plans for our new stadium coming to fruition. TALENT Sport is a proven solution for ensuring supporters get a fast, reliable and seamless experience when purchasing tickets, whether online or from the Box Office. It also gives us the data to help us intelligently profile our customers and ensure our ardent fans are being rewarded for their support.