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Bristol City embraces fan loyalty

Bristol City is introducing Green4Solutions as a ‘single platform’ solution across ticketing, corporate sales, marketing, communications and supporter relationship management. City Commercial Director Kevin Smith said:

This is a massive development for this football club. We have conducted a full review of how we communicate with fans and it was clear that a strong supporter relationship management and ticketing system were at the very heart.

Rewarding the loyalty of our fans has been the driving force behind this cultural and system change. If we better understand the movements and requirements of fans, we can not only reward their loyalty, but hopefully engage more effectively going forward.

The removal of booking fees was something I felt passionately about. There is no worse feeling than seeing a price and then just as you’re about to pay, that price goes up! The price we advertise is the price supporters will pay – it is so important we are transparent. It’s the right thing to do.

Meanwhile, plans for the redevelopment of Ashton Gate Stadium have been on show to the public 25-26 June. Ashton Gate development director Guy Price said: “Since the announcement earlier this year, we have consulted widely with our supporters, many interested parties and our neighbours.

In February Bristol Sport Limited (BSL) announced its intention to consider the redevelopment of the stadium as an alternative to moving to a new purpose built stadium at Ashton Vale.

 

Bristol City is embracing fan loyalty ahead of stadium enhancement or move.

Bristol City is embracing fan loyalty ahead of stadium enhancement or move.