Bristol Sport Ltd has appointed Andrew Billingham as its new CEO in a move aligned to the company’s plans to become the UK South West’s best facility for sport, sponsorship, entertainment and events. BSL is part of the stable of sports companies owned by Stephen Lansdown which will manage the development of Bristol’s first multi-use stadium to be completed in 2016.
Billingham (pictured) will join BSL on 1 June from Premier League football club Stoke City where he has been in charge of commercial affairs for the last six years, overseeing their transition from the Championship to the top flight. Billingham commented:
Within the UK sports industry, Bristol is rightly seen as a major sporting city. I have been impressed by Bristol Sport’s ambitions and plans to attract more families and individuals to participate in sport in the South West, be it watching or competing. I’ve already met some extremely passionate people and my role will be to work with them to unlock the potential, bringing together strategy and culture and I’m looking forward to the challenge. He will assume his new position on June 1st 2014.
Martin Griffiths, Chairman of BSL, said:
It’s a hugely exciting time for Bristol Sport. This is just the beginning of a journey which will see Bristol and the South West eventually become a sporting centre of excellence, provision, entertainment and events. By appointing Andrew we are adding to our talent pool as we aim to take BSL to a new level by extending our reach and penetration into all sports and entertainment areas.