PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Broncos Stadium gets new name

Broncos Stadium at Mile High has been approved as a temporary name for the NFL’s Denver Broncos’ stadium.

The name change was confirmed following a vote by the Metropolitan Football Stadium District board.

Broncos chief commercial officer Mac Freeman said:

With the season fast approaching, we’re pleased that the MFSD has approved the temporary name of Broncos Stadium at Mile High.

While fans will notice some new signage going up around the stadium reflecting this change, we remain completely focused on securing a long-term naming rights partner.

We’ve had many productive conversations and are confident we’ll identify the right partner, which is critical for ongoing improvements to our stadium. In this interim period, we’ll continue to provide all the necessary resources to ensure our stadium remains a great place for fans and one of the top facilities in all of sports.

The Broncos removed old signage from the exterior of the stadium — formerly known as Sports Authority Field at Mile High — in January.