The Buffalo Bills have signed with ADPRO Sports as the new naming rights partner for the Bills Fieldhouse and administration building, to be called the ADPRO Sports Training Center. The naming rights were included in an elevated partnership deal with longtime partner ADPRO Sports.
As part of the stadium renovation project, the ADPRO Sports Training Center is being fitted with a state-of-the-art locker room and weight room for player use throughout the year as well as brand new dining facilities for use by players, coaches and staff. Bruce Popko, Bills Chief Revenue Officer said:
ADPRO Sports is a long-time partner of the Bills and we are proud to be associated with such a strong Buffalo-based company. ADPRO Sports consistently demonstrates strong community advocacy and involvement throughout Western New York. The ADPRO Sports Training Center will continue to be a resource not only for the Bills, but thousands of youth and high school athletes across the region for many years to come.
Ron Raccuia, President of ADPRO Sports, gave the sponsor’s point of view:
Our association with the Buffalo Bills has been unbelievably beneficial for our company and is without a doubt one of the most strategically important initiatives we have taken since our founding. Being involved with the Bills has raised our profile and added to our stature and now, with the ADPRO Sports Training Center, we’re taking it to an even higher level. We can think of few organizations as important to Western New York as the Bills, so it is a privilege to be associated with the franchise.