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All England Tennis Club uses innovative graphics to show visitors the way

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As the Wimbledon Championships got underway this year, enhancing the visitor experience took a new turn. With over 35,000 visitors per day during the prestigious lawn tennis fortnight, unmissable graphics were the latest wayfinding development to keep the fans and traffic safely on course at the event and on leaving for home.

Championship manager Matt Crawcour said:

Providing the best possible visitor experience is hugely important to us. A big part of this is to provide information for everybody to move safely and efficiently with minimum queuing and delays.

The unique Applied Media floor-applied graphic system has been adopted as part of an experimental signage scheme designed to contribute towards continuous safety improvements. The scheme enhanced pedestrian, wheelchair and vehicle movements in and around the world famous venue in South West London.

The system, which is more usually employed for high impact advertising campaigns, provided clearly visible route markings to help the large visitor numbers enjoy even more of the Championship experience.

The London Borough of Merton also approved the system as temporary signage on the macadam footpaths around the perimeter of the Wimbledon complex. The signage safely guided the queue for tickets and the authority were impressed with results and performance and are assessing potential for future events in the borough.

Business development director for Applied Media, Larry Walsh said:

This innovation has been specifically developed to facilitate branding, advertising and signing opportunities in new and sometimes difficult to access locations. Sports fans will be familiar with the Applied Media graphics which were also adopted to provide branding in the challenging tidal environment at this year’s BNY Mellon Boat Race in London. Last year our parent company also worked closely with Transport for London using similar technology to apply and remove 120 kilometres of temporary games lanes for the Olympic and Paralympics games.

The panels are designed for use in areas with heavy pedestrian activity and can be overrun with vehicular traffic. The panels are easily laid on any sound surface and then quickly lifted without damage to the substrate or leaving adhesive residue.

Crawcour added:

Following the success of this year’s trials we may consider further opportunities to roll out Applied Media at Wimbledon next year.

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Wimbledon helped traffic and fans get around more easily with its new signage.

Wimbledon helped traffic and fans get around more easily with its new signage.

Parade Ring turns dance floor at Goodwood

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Goodwood Racecourse is among the British race courses that have reinvigorated horse racing by juxtaposing a classically British sport with the current passion for live, outdoor music events. After an exciting evening of horses thundering down the straight, the usually sedate Parade Ring turns into one of the most glamorous dance floors in the UK, complete with spectacular laser show.

Now in its third year, the West Sussex venue, just over an hour from London, has seen the likes Mark Ronson, Mike Skinner and Boy George take to the decks and thrill the countryside with the sound of music. Last year over 20,000 guests soaked up this unique experience at the sell-out nights and organisers anticipate even larger crowds in 2013.

The 2013 acts and dates are Rudimental, Andy Cato (Groove Armada) and Trevor Nelson.

Goodwood Racecourse Managing Director, Adam Waterworth said:

We’re thrilled to be celebrating the third year of Three Friday Nights event at Goodwood. We love the mix of the adrenalin of horse racing combined with the world renowned D’s we have signed. I am confident that this year will be our best year yet.

Austin360 Amphitheater at Circuit of Americas

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Austin360 amphitheater at Circuit of Americas

Austin360 amphitheater is working in partnership with Live Nation.

The Austin360 Amphitheater, a new 14,500-seater amphitheatre at the Circuit of the Americas, has open up with a concert featuring country stars Kenny Chesney and Kacey Musgraves.

The Circuit of the Americas has agreed a ‘multi-year’ sponsorship deal with entertainment publication Austin360. Bobby Epstein, the founding partner of the Circuit of the Americas, said:

Circuit of The Americas is delighted to welcome Austin360 as the naming rights partner for our new amphitheatre. Partnering with the largest and most successful media company in Central Texas gives us a tremendous advantage as we introduce a brand new concert stage into Austin’s established music scene.

Circuit of Americas will this year host races in the V8 Supercars and Moto GP as well as the Formula One US Grand Prix. The Austin360 Amphitheater will be run in partnership with promoter Live Nation and is set to stage a complementary series of concerts and other major events – including performances by the likes of Jimmy Buffet, the Dave Matthews Band, and Train – with its title sponsor providing extensive publicity and other support.

Australian Football League pro-active on stadiums

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The Australian Football League’s attendance was down but TV watching up for 2012. Total attendance for the NAB Cup, NAB Challenge, AFL Premiership season and finals was 7,374,832, down from 7,488,198 in 2011; while average attendance per game in the Premiership season was 31,509, down from 34,893. The fall was in line with the League’s expectations following the introduction of expansion clubs Gold Coast and Greater Western Sydney.

AFL’s Chairman Mike Fitzpatick explained:

“Playing Premiership season matches in smaller capacity venues in Cairns, Canberra, Darwin, Hobart and Launceston may also have the effect of reducing overall crowds, but the AFL Commission is committed to providing an opportunity for as many people as possible to attend an AFL game.”

The AFL has confirmed it would like to buy Docklands Stadium earlier than 2025, when its existing deal means it will take ownership of the venue. It also says it is again considering plans to develop a new stadium in central Melbourne to help ease the financial burden on Victorian clubs playing at Etihad Stadium.

IntoOutdoors venue and shopping

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IntoOutdoors, the UK’s first retail and lifestyle shopping centre, has received planning permission for a £35 million scheme in the heart of England.

Owner and developer Eagle One will combine an extensive 45 unit retail centre with outdoor leisure pursuits – two fishing lakes, cycle routes, outdoor exhibition and activity areas – and holiday lodges set within its 125 acres site fronting the River Avon. Breaking ground in 2013 it has hopes to be completed by summer 2014.

Simon Tothill, Director of IntoOutdoors commented:

“In a harsh economic climate, IntoOutdoors is a unique retail concept which offers an alternative to traditional and internet based retailing. We believe it will succeed by making the shopping experience a truly leisure based activity with IntoOutdoors designed to appeal to all age groups.

Knight Frank is instructed as Development Consultants and letting agents for the scheme.

A community sports centre in Stockport is believed to be among the first in the country to install specialist renewable heating technology in its club house, after it was awarded £70,000 in grants.

Burnage Rugby Football Club, in Heaton Mersey, will have heated changing rooms for the first time after installing an Ecodan PUHZ 14kW air to water monobloc heat pump, and the hot water for showers is now provided by an Ecodan CAHV 43kW air to water monobloc heat pump. Both air source heat pumps will be partly powered by photovoltaic cells from the Low Carbon Energy Company, which have been fitted to the roof. Club member Stuart Hogg explained:

We had an electric hot air system before and it wasn’t very effective. Our bills had reached £15,000 a year, and they were only going in one direction. We looked at the options and although they did require some capital investment, we knew they would prove their worth in the long-term so we applied for grants.

We were looking for a solution that reduced our carbon footprint, but our primary objective was to reduce our bills because we want to make our club as affordable as possible to the 10,000 people who come through the doors each year.

The Ecodan CAHV system, which has been approved by the Microgeneration Certification Scheme, uses advanced air source heat pump technology to provide a building’s heating and hot water. As the Ecodan is a factory-sealed unit, installation is straightforward without the need for any refrigeration work on site. Built-in weather compensation enables better control and increases the efficiency to deliver year-round high performance.

Funding for the project comprised £50,000 from the government’s Community Sustainable Energy Programme and £20,000 from the Veolia Environment Trust. The club has also borrowed £20,000 from the Triodos bank, an organisation which lends money to projects which offer positive social, environmental and cultural change.

Specialist installers from Temperature Control Limited spent six weeks at the site, fitting work in around the club’s busy fixture list. Now the venue, which celebrates its 75th anniversary this year, has indoor facilities to match the rest of its 25-acre site which includes the north west’s only all-weather rugby pitch, two grass rugby pitches and a nine hole golf course.

Burnage RFL, now heated by green energy.

Burnage RFL, now heated by green energy.

Broadcast upgrades part of Rose Bowl refurb

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The Rose Bowl stadium, in Pasadena, California is installing mounts from Camera Sportseat as part of its refurbishment programme.

Camera Sportseat’s Bill Heideman said that his company has now installed more than 280 of their low-profile, seated camera operator mounts for television broadcast cameras. Most recent installations include Texas Christian Stadium in Ft. Worth, Texas, Madison Square Garden arena in New York City.

By seating the camera operator and lowering the profile of the broadcast cameras, these mounts reduce sightline blockage for patrons seated behind the cameras, and often pay for themselves in one season by returning seat revenue to the facility.

Camera Sportseat has a new website at www.Camerasportseat.com

Camera Sportseat has a new website  at www.Camerasportseat.com

Camera Sportseat at VenueConnect trade show.

Hayward MD of GL Events UK

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Scott Hayward is the new Managing Director GL Events’ three UK divisions. He was already MD of Slick Seating but will now also lead its sister companies, Owen Brown and Snowdens.

Hayward managed the company’s delivery and installation of around 130,000 tiered seats at 14 venues at last year’s Olympic and Paralympic Games. Owen Brown and Snowdens supplied around 166,000sqm of temporary structures as part of the GL events consortium.