PepsiCo has agreed a deal to become a founding partner of Hollywood Park and SoFi Stadium in Los Angeles, California. Read more
11
OctPepsiCo teams up with SoFi Stadium
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AEG Facilities and SMG have completed their merger to create a new, standalone global facility management and venue services company, ASM Global. Read more
Ahead of the biggest AFL game of the season, Telstra, in partnership with the Melbourne Cricket Club (MCC) and Ericsson, is installing 5G into the Melbourne Cricket Ground (MCG), Australia. Read more
Personal finance company SoFi has taken the naming rights to the LA Stadium under construction at Holywood Park, California. Read more
Red Bull has agreed a deal to become the official energy drink partner of Tampere Deck Arena in Finland. Read more
The NFL’s Cincinnati Bengals have introduced a range of features designed to enhance the gameday experience at Paul Brown Stadium. Read more
Host City 2019, the largest meeting of sports, business and cultural events, is delighted to welcome the European Broadcasting Union (EBU – the world’s leading alliance of public service media) and the European Stadium & Safety Management Association (ESSMA) as Strategic Partners. Read more
Streaming service Twitch has become the latest to team up with the NFL’s Raiders as a founding partner of Allegiant Stadium in Las Vegas starting in 2020. Read more
The Denver Broncos have agreed to terms with Empower Retirement on a 21-year deal to name their stadium “Empower Field at Mile High.” Read more
Credit One Bank has announced a partnership with the NFL’s Raiders beginning in 2020, making them the official credit card of the Raiders and a founding partner of Allegiant Stadium. Read more
Wellington Regional Stadium Trust (WRST) and Sky Network Television Ltd (Sky) have announced a new partnership that will see Sky secure the naming rights of the Stadium from 1 January 2020. Read more
Dubai’s new Coca-Cola Arena has formed a strategic partnership with global payments technology company Visa. Read more
Qudos Bank Arena in Sydney, Australia, has announced a new partnership with JBL, with JBL becoming the official lifestyle audio partner of the arena. Read more
American Airlines has struck a naming rights deal with LA Stadium and Entertainment District at Hollywood Park (LASED). Read more
Ticketmaster and Ohio State University have extended their official ticketing partnership. Read more
Major League Soccer’s (MLS) Columbus Crew have teamed up with Legends for project development and commercial sales rights for their new stadium and team training facility in Columbus, Ohio. Read more
New Zealand’s Eden Park and Airbnb are giving sports fans the chance to call one of the world’s most famous playing fields ‘home’ as the stadium opens its doors to two state-of-the-art glamping domes. Read more
Ticketmaster has become the official ticketing operator of O2 arena Prague, as part of a new partnership. Read more
RSC Anderlecht has agreed a deal with Belgium’s national lottery provider for the naming rights to its stadium. Read more
SPS, the transformational composite technology that replaces stiffened steel and reinforced concrete in stadia construction, will be marketed under the name of SPS Technology with immediate effect. Read more
