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The ‘best ever’ Stadia & Arena Asia Pacific Preliminary Conference Program has been unveiled this week, with a stunning array of industry-elite speakers to share their invaluable insights during the 2.5 day event.

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The Toronto Maple Leafs and Detroit Red Wings will face-off in an outdoor regular-season game at BMO Field in Toronto on Sunday, Jan. 1, 2017, in the first-ever NHL Centennial Classic™, the NHL® has announced.

In 2017, the NHL will conduct a year-long Centennial celebration that will feature a variety of ceremonies, recognitions, observances and special events that will highlight 100 years of NHL hockey and also will recognise a number of milestone anniversaries for member Clubs, including the Maple Leafs.

The game will be a rematch of the 2014 Bridgestone NHL Winter Classic®. On New Year’s Day 2014, a record crowd of 105,491 watched the Red Wings and Maple Leafs rekindle their Original Six™ rivalry at Michigan Stadium in Ann Arbor, Mich. Snow fell throughout the day, providing the perfect backdrop for a thrilling game, which the Maple Leafs won, 3-2, in a shootout.

NHL Commissioner, Gary Bettman, said:

This meeting of the Red Wings and Maple Leafs offers an ideal launch for a fantastic 2017 — the year in which the National Hockey League will celebrate its Centennial, Toronto will commemorate 100 years of NHL play and Canada will observe the 150th anniversary of Confederation. Since the Red Wings and Maple Leafs made NHL outdoor history by drawing more than 105,000 people to ‘The Big House’ in 2014, this unique rematch provides a perfect beginning to an historic year for our League, our Clubs and our fans.

Additional details surrounding the 2017 NHL Centennial Classic™ – including broadcast and ticketing information and other events surrounding the game – will be announced in the coming months.

Maple Leafs President and Alternate Governor, Brendan Shanahan, said:

The Toronto Maple Leafs are thrilled to host the 2017 NHL Centennial Classic and what will be a signature moment in our club’s 100th anniversary celebrations next season to share with all Leafs fans. BMO Field has been undergoing an impressive two-year long transformation and will make a wonderful site for this historic matchup with the Red Wings. We look forward to working with the NHL to help create what will be an important and memorable occasion for the game of hockey.

Red Wings Executive Vice President and General Manager, Ken Holland, said:

It’s an honour to participate in the first NHL Centennial Classic and celebrate the rich and storied history of both the rivalry between the Red Wings and Maple Leafs and the history of our great league. The opportunity to play outdoors against the Maple Leafs in Toronto on New Year’s Day will certainly be a memorable experience for our entire organization and our fans.

The NHL Centennial Classic™ continues the tradition the League has established of hosting a regular-season outdoor game at the onset of the new year to celebrate the origin and history of hockey. These organisations first played each other on Jan. 4, 1927, when the Toronto St. Patricks defeated the Detroit Cougars, 2-1, in a game near Detroit. Including the two games played already this season, in the 655 all-time regular-season games against each other, Detroit has captured 662 points against Toronto, holding a six-point advantage over Toronto’s 656. Additionally, the 117 playoff games between the franchises remains the second most in NHL® history (170, Boston vs. Montreal).

The current versions of the Maple Leafs and Red Wings feature some of the top talent in the NHL. Earlier this month, the Maple Leafs had two players and the Red Wings had seven players named to rosters for the World Cup of Hockey 2016. The Maple Leafs are led by 2016 NHL All-Star Leo Komarov, Nazem Kadri, and Morgan Rielly. The Red Wings roster includes star talent like Pavel Datsyuk, Henrik Zetterberg and Justin Abdelkader, as well as 2016 NHL All-Star Dylan Larkin.

NHL Network™ and NHL.com will provide extensive coverage leading up to and after the game. NHL Social™ will have coverage on all social platforms, including the use of the hashtag #CentennialClassic.

About BMO Field’s redevelopment

San Francisco-headquartered architecture and planning giant, Gensler Sports, is behind the design to expand Canada’s first soccer-specific stadium and home of Toronto FC, BMO Field.

The club and Gensler are increasing capacity at the venue from 21,000 to 30,000 permanent seats, with additional temporary seating for special events to accommodate up to 40,000.

Improvements include additional general admission seating decks, suites and club areas, as well as interior alterations to locker rooms, a new Tunnel Club, an expanded Rogers Club and a new video board.

Construction is currently underway on a new Premier League-style roof canopy and modifications accommodating Canadian Football League play. BMO Field will become the new home to the Toronto Argonauts and will host the CFL’s Grey Cup in 2016.

 

Image: Rendering of the upgraded BMO Field, image courtesy of MLSE.

Using the terms “hockey arena” and “exceptional audio” in the same sentence will likely elicit a storm of protests from system designers and audio engineers who have long had to stretch the boundaries of basic physics to combat the lengthy reverb times built into sporting arenas as an intentional tool – not a flaw – to help “pump up crowds”. However, thanks to Solotech’s recent installation of L-Acoustics Kara and ARCS Wide loudspeakers at the new Complexe JC Perreault in Saint-Roch-de-l’Achigan, Quebec, the Montreal-based audio provider has proved that high-energy sports and high-quality sound can, indeed, both thrive in the same facility.

Although Complexe JC Perreault is every bit a hockey arena, boasting two separate NHL-sized rinks, the multipurpose facility was designed from the start more like a theatre than a sporting venue.

Solotech’s Pierre-Paul Gignac, said:

The room was acoustically treated to obtain an RT60 of about 2.6 seconds, which greatly contributed to increased intelligibility.

Gignac also added that it is not at all unusual for sports arenas to have a reverb time of more than double that figure.

Seeing that shows and sports have dramatically different requirements when it comes to audio, Solotech designed and installed two separate sound systems — a fixed playback and PA setup comprised of four coaxial 12XTi enclosures covering the ice plus six hangs of two ARCS Wide addressing the bleachers, and a second main system that is lowered from the ceiling for shows. Designed to deliver full-range sonic reinforcement for a packed house of 3,000 people for concerts and other productions, this second system features two arrays of five Kara enclosures for mains, two hangs of two ARCS Wide for out fill, two more ARCS Wide for front fill and four SB28 subwoofers, all powered by six LA8 amplified controllers plus one LA4X.

In “show mode,” the venue hosts everything from fashion shows to concerts to poker tournaments, so the audio system had to hit a number of points. It had to sound good, look good, reconfigure easily, and — given that the facility is also home to the non-profit it is named for, which has a mission of minimising the dropout rate among area high-school students — had to be budget-friendly.

Gignac said:

It is important to note that L-Acoustics is one of the preferred brands used regularly by Solotech, both on tours and permanent installations. L-Acoustics products have proven to be reliable and respond well to the architectural and environmental challenges presented by our customers. For this project, sound quality and ease of use were the qualities that most influenced us, along with the system being able to be deployed at a reasonable cost.

Complexe JC Perreault can actually be set up in a number of different seating arrangements depending on the nature of events — a challenge that made system flexibility and ease of deployment even more important.

Gignac added:

When not lowered for non-hockey events, the concert system is mounted on chain engines and rigged as high as possible in order to avoid the arrays being struck by a puck during a game. When switching over for a show, they lower the motorised equipment, install four subwoofers on the floor with front fills placed on top, connect the amps, and that’s it. The changeover is fast, simple, and requires no additional motors or rigging, which is great. Thanks to extensive modelling and audio simulations done in L-Acoustics’ Soundvision software beforehand, we determined that Kara and ARCS Wide were the ideal solutions for this venue, and they truly are.

For additional details on Complexe JC Perreault, visit www.complexejcperreault.com.

* According to the Pollstar 2014 Worldwide Festival grosses

Complexe_JCP_2

We are delighted to announce that our ‘live’ event, Stadia & Arena Asia Pacific 2016, will take place at a brand new venue – the Yokohama Arena in the City of Yokohama, Japan, from 26-28 September 2016. This 18th Stadia & Arena event will bring you together with many of the industry leaders in all aspects of sports venue design/build, management, operations and technology from around the world.
Our last two events have welcomed 500 attendees, with 50+ industry-expert speakers, 40+ industry-leading exhibitors and sponsors, all in addition to the high-level attendees from clubs, venues, leagues, federations etc. The 2.5-day event provides attendees with a unique opportunity to network, knowledge-share, learn and do business, all under one roof. Please register your interest in attending &/or participating in Stadia & Arena Asia Pacific by visiting our website at: www.saevents.uk.com or email the Event Director, Sam Wibrew, at: sam@aladltd.co.uk

Yokohama Arena

With a total area of 8,000sqm and a capacity of 17,000, Yokohama Arena is one of the largest multipurpose indoor arenas in Japan. It can hold music concerts, sporting events, shows, exhibitions, and a variety of other events. Yokohama Arena utilises such state-of-the-art equipment as 11,000 computer-controlled movable seats, a large four-screen projection system and a ceiling capable of suspending more than 100 tons.

Yokohama City

The City of Yokohama is Japan’s 2nd most populated city and a great tourist destination. Why not combine your participation in the Stadia & Arena Asia Pacific event with a visit to the colourful Shin-yokohama precinct, Cosmo World, the seaside Minato Mirai district with its 296m Landmark Tower, or even plan a tour to the magnificent Mount Fuji (Fuji-san) – Japan’s largest peak at 3,776m?

 

NB: You can read a comprehensive post-show review of our Stadia & Arena Asia Pacific 2015 event in the latest Showcase Special edition of PanStadia & Arena Management and you can also watch a video online at: www.saevents.uk.com

 

#StadiaArenaAP

The Calgary Flames have unveiled plans for a new hockey arena and events centre, as well as a football stadium with a roof, on property west of downtown.

Flames CEO, Ken King, introduced his plans to replace the 32-year-old Scotiabank Saddledome and 55-year-old McMahon Stadium.

The complex reportedly would cost CA$890m and would be paid from four sources – a CA$240m community revitalisation levy, a CA$250m ticket tax, CA$200m from the city to fund the 30,000-seat football stadium, and CA$200m from the Calgary Sports and Entertainment Corporation (CSEC), the Flames’ ownership group.

King told the Calgary Herald:

I’m so happy to share this vision. It’s going to be a little different than people think.

The development, which is being called ‘CalgaryNEXT‘, is proposed for the community of Sunalta, nearby the Bow River. It was officially introduced to Calgarians through a series of information sessions and a media conference conducted by the Calgary Sports & Entertainment Corporation (CSEC), while also launched worldwide via: www.CalgaryNEXT.com.

For more than a decade, CSEC has had a vision for Calgary – a place where all Calgarians can unite in active living, sports and entertainment – a centre for the community and destination for world class events.

CalgaryNEXT includes a Multisport Fieldhouse Stadium with state-of-the-art sports and world-class athletic training facilities. It will be the anchor for a thriving field sport community and combined with the arena event centre, will be the catalyst for new economic growth on the western edge of Calgary’s urban core. The Multisport Fieldhouse Stadium will have a seating capacity of 30,000 for football games and other events.

CalgaryNEXT also includes an innovatively designed arena event centre – a place that will host both professional and amateur ice and sporting events. It will also increase capacity for concerts and conferences. The event centre will be a community gathering place for sports and events, as well as unique public spaces and a variety of food and beverage options.

The arena event centre will have seating in the range of 19,000 – 20,000 fans for hockey and lacrosse games, cultural events, and community service.

CalgaryNEXT will be designed to host world-class national and international events that wouldn’t otherwise be in Calgary: Premier events, including soccer, track & field, cultural festivals and concerts; bringing significant economic benefits to the city.

CalgaryNEXT’s location near the Bow River will also be a catalyst that will draw residential and commercial development that will see a vibrant new community with shops, cafes and retail space. It will be the globally recognised centrepiece of a revitalized West Village. It will enable the completion of our urban core and transform how Calgarians live, work and play.

Fieldhouse

The planned Multi-Sport Fieldhouse Stadium at CalgaryNEXT

 

Images courtesy: Calgary Flames/CSEC

Sources:

www.CalgaryNEXT.com

http://www.nhl.com/ice/news.htm?id=777182

http://calgaryherald.com/sports/hockey/nhl/calgary-flames/flames-reveal-details-of-900m-downtown-arena-stadium-plan

Trizart Alliance – theatre and multimedia audiovisual consultants – have been chosen as one of the key players in the new Quebec City Amphitheatre, Place Bell and the renowned Bell Centre.

Trizart Alliance was hired by the owner to help build the new Québec City multifunctional amphitheatre, the Centre Vidéotron. Trizart is contributing its expertise in the design of specialised equipment, management and operation of amphitheatres, arenas and stadia hosting major events.

The amphitheatre, scheduled to open in September 2015, will have a capacity ranging from 15,000 to 20,000-seats, depending on the type of event being held, making it the second largest arena in the region. The venue will be able to host hockey games, large-scale touring concerts and shows, as well as more intimate gatherings. The project budget is $400m.

Place Bell, a new 10,000-seat arena is under construction with Trizart Alliance’s diligent and expert eye watching over the progress of the project. Trizart Alliance was mandated to deliver the functional program and preliminary drawings of the space layout and circulation, as well as the design of specialised equipment, such as sound, video, seating, masking, lighting, rigging and projection, as well as to evaluate the architectural design proposals submitted to build the project. The project is now under construction and the firm is representing the client to ensure conformity to the original design.

The arena, which can be converted into a theatre, will also be fitted with two ice rinks: an Olympic-sized rink and a community skating rink. The building will house 46 corporate boxes and be equipped with the best specialised theatrical equipment.

Bell

The renowned Bell Centre

Trizart Alliance has accumulated years of experience designing specialised equipment for arenas and stadiums, having been on the original team for the construction of the Bell Centre in 1996. Since then, Trizart Alliance has been the consultant to the client for numerous renovation and upgrade projects, such as the design of the new scoreboard, rigging equipment and seating upgrades. The Bell Centre is one of the busiest arenas in North America, being one of the first multifunctional arenas built.

 

The list of industry elite speakers at this September’s must-attend conference and exhibition for those involved in sports venue design, build, management, operation, fit-out and technology, Stadia & Arena Asia Pacific 2015, reads like a veritable ‘Who’s Who’.

With more than 50 speakers now confirmed, the latest group of top industry professionals to confirm their participation at this 3-day event, being held at the Singapore Sports Hub from September 28-30, includes:

  • Trevor Easley, Host Country Security Design, Risk and Assurance Lead, Supreme Committee for Delivery and Legacy (2022 FIFA World Cup™ Qatar)
  • Douglas Danapal, Business Manager, Singapore Rugby Union (hosts of the World Rugby Sevens Series/Singapore 7’s in April 2016)
  • Melissa Pine, Tournament Director, WTA Finals Singapore
  • Jin Teik Oon, COO, Singapore Sports Hub
  • Brian Morris, CEO, Melbourne & Olympic Parks Trust
  • Jason Hill, General Manager Commercial, Sydney Cricket Ground & Sports Ground Trust

Literally billions of dollars-worth of projects will be featured during the event, including the Rod Laver Arena redevelopment, home of the Australian Open; the new Shantou University Sports Park in China; and the new Zhuhai Tennis Centre, host of the WTA Elite Trophy Zhuhai from 2015-2019; as well as a conference session focused solely on providing a regional roundup of projects and opportunities across Singapore, Australia and Indonesia.

Another huge coup for this year’s event is that the Disney Institute has confirmed their involvement, with two top executives, Alice Edinger and Wing Tan, to take part both in a panel session and to give a very special Closing Keynote.

With Asia Pacific offering an unrivalled number of sports venue development opportunities over the next eight years, with the region playing host to the 2018 Winter Olympics, 2018 Commonwealth Games, 2019 Rugby World Cup and 2020 Summer Olympics, Singapore is definitely the place to be this September if you want to be involved in any of these projects.

If you haven’t already booked your place at this must-attend event, then we have even more good news for you; with the special Early Bird delegate pass promotion having now been extended until August 14. Delegates receive:

  •  Access to ALL conference sessions (i.e. both streams 1 and 2)
  • Free entrance to the Opening Reception
  • Free entrance to the main Evening Networking Reception on Day 2
  • All food and drink on site
  • Access to the VIP lounge in the exhibit hall (new for this year!)
  • The opportunity to attend a practical workshop demonstration of turf maintenance equipment at a nearby venue

Make sure to guarantee your place at Stadia & Arena Asia Pacific 2015 by visiting the website: www.saevents.uk.com TODAY or for further information contact the Event Director, Sam Wibrew, via email at: sam@aladltd.co.uk or Tel: +44 (0)208 133 7678.

 

Stadia & Arena Asia Pacific is PanStadia & Arena Management’s ‘live’ conference and exhibition, which is held annually, and covers all aspects of sports venue design, build, management, operation, fit-out and technology. For the latest event news or to book your place at this must-attend event, go to: www.saevents.uk.com

 

 

Our inaugural Stadia & Arena Asia Pacific 2014 event welcomed more than 500 industry professionals to the Singapore Sports Hub.

Our inaugural Stadia & Arena Asia Pacific 2014 event welcomed more than 500 industry professionals to the Singapore Sports Hub.

_JBA1794 _JBA1750 Jamal Alias Photography www.jamalalias.com

 

Unique audio solution revealed at Canada’s Commonwealth Stadium

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Built for the 1978 Commonwealth Games, Canada’s Commonwealth Stadium is the country’s second largest outdoor sports venue. Seating 60,000 fans, the venue hosts soccer, Edmonton Eskimos football and other sporting and entertainment events. 

When the venue was built, most stadiums utilised an end-zone, scoreboard-mounted loudspeaker system. However, to minimise neighbourhood noise bleed, consultant Ken Dickensheets of Dickensheets Design in Austin, TX, designed the original system as a central loudspeaker array housed in a unique metal pod.  The pod was supported by four large aircraft cables and could be lowered to the ground for service.

This system served the stadium for several decades with voice-range audio. However, modern sports fans and associations like FIFA (Fédération Internationale de Football Association) now expect full-range audio for music and clear announcements that are loud enough to be heard over crowd noise. Thus, in 2013, the Stadium retained Aquila Productions in Edmonton, Alberta, to design a new system. Lead Consultant Vernon Mason of Aquila retained consultant Dale Fawcett of Orchestral Arts Consulting in Toronto to provide audio modelling and audio system design.

Unlike many modern stadiums, Commonwealth Stadium has no support structure for distributed loudspeaker arrays and neighbourhood noise bleed remained a concern. Thus, consultant Fawcett chose to retain the original central cluster design with a new central pod similar in size to the original and a loudspeaker system that would respect the weight limits of the support cables. He calculated that an array of Community R2 loudspeakers would meet these challenges, while achieving the Stadium’s goals for increased sound level and music quality.

Installed by Allstar Show Industries of Edmonton, and completed in early 2014, Commonwealth Stadium’s new system utilises thirty-two Community R2-52 loudspeakers arranged in four circles in the pod and aimed at the various seating areas of the venue. Under-balcony seating is covered by 107 Community W SERIES W2-218 loudspeakers and other areas are covered by R.5, R.25 and CS4 loudspeakers. Fawcett added a digital mixer and a Q-SYS DSP system and used eight Community dSPEC processors to manage and equalize the loudspeakers.

Fawcett noted:

The Community R SERIES allowed me to meet the stadium’s goals for audio level and quality and still fit within the space and weight limits of the central pod. The FIR filters in Community’s dSPEC made tuning easy and we achieved very even coverage with little or no neighbourhood noise bleed.

 

 

Images Courtesy: Community

Image captions:

Top: Commonwealth Stadium’s Unique Central Pod Loudspeaker Array

Below: Central Pod Drawing with Community R SERIES

CommonwealthPodDwg

Videotron secures naming rights to new multifunctional Quebec City arena

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Canadian communications group, Quebecor, has secured the naming rights to the new Amphithéâtre Multifonctionnel De Quebec (Multifunctional Ampitheatre of Quebec), which is currently under construction in Quebec City, Canada, for its Videotron cable and wireless business.

The newly-named Videotron Centre is expected to open in 2016 and is the prospective home venue of Quebec City’s on-going bid to secure an NHL ice hockey franchise.

According to a report on SportsBusiness.com, as manager of the venue for the next 25 years, Quebecor will pay the City of Quebec CAN$33m (€24.4m/$25.8m) in full when the arena opens. This figure is set to increase to CAN$64.5m if an NHL franchise is secured. Quebec City’s minor league hockey team, recently purchased by Quebecor, will play at the CAN$400m Videotron Centre.

According to the Globe and Mail newspapers, Videotron’s wireless service has a 12% market share of Quebec, which it will seek to substantially improve through this naming rights deal.

Manon Brouillette, President and Chief Executive of Videotron, said:

Videotron is very proud to associate its name and all its brands with what will be an iconic building for Québec City. We have built strong relationships with Québec City residents; we have 600,000 users of our services in the Québec City area and we are part and parcel of their daily lives. So the partnership with the Québec City Arena that we are announcing today is a natural extension of that relationship.

Arena Stats

Located just outside of downtown Quebec City, the new 18,000-seat Videotron Arena will consist of approximately 64,000sqm of space with premium seating availability to include 900 club seats in the lower bowl on the main concourse level and 2 suite levels with 80 total suites and nearly 100 loge box seats.

The arena – which has been designed by the joint venture of Populous and Quebec City firms, ABCP Architecture and GLCRM & Associates – will feature an array of premium seating options, auxiliary entertainment and dining features.

The facility will seat just over 18,000 for hockey, with nearly 10,000 of those seats in the lower bowl. Additionally, a multitude of concert configurations will be accommodated for, ranging from nearly 20,000 for a centre stage concert to 3,700 for an intimate theatre experience. Both public concourses will be open to the seating bowl, keeping fans connected throughout the duration of the event. In addition to generously sized concession and toilet facilities, fans in the general admission areas will be provided with two open bar areas with views to the exterior.

The venue will offer a diverse array of premium spaces, with the primary club space to be located at the lower concourse level, providing 900 centre-ice seats with upscale food service and a dynamic feature bar. There will also be two dedicated suite levels, with the lower level featuring 73 private suites, fully encircling the level, with seven more at the upper level. And the lower suite level will also host a gourmet restaurant with open views to the main entry hall below, as well as smaller meeting rooms for different events.

For the VVIP, a “bunker” suite will reside at the event floor, offering an ‘up close and personal’ view of the players and the on-ice atmosphere, while providing the most premium amenity offering in the facility.

The project is pursuing LEED Certification.

Project Details
• 18,000 seats
• 64,000sqm
• Flexibility from 20,000-seat centre stage concert to 3,700-seat intimate theatre experience
• 80 suites
• 100 loge box seats
• VVIP “bunker” suite
• Estimated completion: 2016

 

Image courtesy: Populous, ABCP Architecture and GLCRM & Associates

Populous and PS&AM magazine to explore what will shape the venues of the future

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PanStadia & Arena Management (PS&AM) magazine, in partnership with global design practice Populous, are delighted to announce a year-long project to explore the future of sports and entertainment venues.

The experiences that draw people together have been at the heart of Populous’ 32–year history and form the starting point for the ‘Tomorrow’s Together’ project.

As they think about what will shape the venues of the future, three leading Populous designers – Chris Paterson (Australia), Greg Sherlock (USA) and Paul Shakespeare (UK) – start by asking themselves two questions:

What has the potential to reshape the way we design sports and entertainment venues?

Which trends are having the greatest impact by region?

To read more about the project team, and to watch a video about the early stages of the project, click here

You can read the project introduction in the 1st quarter (Spring) 2015 edition of PanStadia & Arena Management magazine, available here 

The results of the project will be unveiled at the second edition of PanStadia & Arena Management’s live event, Stadia & Arena Asia Pacific 2015, taking place at the Singapore Sports Hub this September, 28-30, with updates in each 2015 issue of the magazine.

Upcoming feature on the most eagerly-anticipated sports venue openings of 2015-17

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If you are a venue owner/operator or an architect/engineer/contractor working on a sports venue project opening within the next 6-24 months that might excite our 20,000+ industry professional readers and which you would like to be considered for inclusion in our ‘Looking Forward: the most eagerly-anticipated venue openings’ feature, then please email the Editor, Katie McIntyre, at: katie@aladltd.co.uk

This feature will appear in our forthcoming Q1 edition (formerly known as our Spring issue) of PanStadia & Arena Management magazine that will be published March 20.

Please initially supply a brief project synopsis, including the slated opening date and the venue’s capacity, and note that we will need at least 1x hi-res JPG format CGI image to accompany the final text.

For further information, contact Katie McIntyre via email or Tel: +353 (0) 44 9335212.

Ottawa Senators new premium seating area set to be a big ‘hit’

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The Ottawa Senators say the planned new premium seating area at Canadian Tire Centre (CTC) is shaping up to be a big winner with fans in the business community.

The NHL club is preparing to launch three upgraded seating formats for the 2015-16 season – Victory Suites, Loges and Luxe seats – as part of its new 20,000sqft Club Bell at the west end of the arena on the 100 level.

All three options include full access to Club Bell’s bar, lounge and a private kitchen offering menu items such as fresh pasta and wood-fired pizzas, as well as VIP valet parking and a private entrance to the club.

Geoff Publow, Vice-President of Strategic Development for the Senators, said today’s fans are demanding more bang for their buck, especially when they are treating business clients or employees to a night out. He added:

It’s more than just coming to the game. You’re taking part in a real experience.

He said the new seating areas fill a niche for small and medium-sized businesses that find traditional luxury boxes too large or expensive for entertaining smaller groups of clients or employees, but still want more than a standard club seat.

The new seats make it easier to mingle with other fans than traditional boxes. Publow added:

You’ve got your own private area where you can host your guests; you’re also part of a larger networking opportunity with the rest of the members of Club Bell.

The Victory Suites are what are often dubbed theatre or opera boxes – essentially a scaled-down version of the CTC’s private luxury boxes, seating six to 10 customers rather than 16 to 20.

The 14 new suites, which range in price from $80,000 to $125,000 per year and require a five- or seven-year commitment, went on the market in mid-November and sold out in three weeks.

Loges, meanwhile, feature four seats grouped together around a table. The 27 Loges at CTC went on sale early last month at a cost of $45,000 per year over a three- or five-year term, and reportedly more than half have already been snapped up.

Finally, 300 Luxe seats – basically, upgraded versions of the current club seats with higher backs and slightly wider cushions – hit the market a couple of weeks ago at an annual cost of $10,000 apiece in packages of two or four.

The changes, designed by the Detroit-based Rossetti firm of architects that drew up the original plans for the CTC, are part of a broader project to improve the experience for fans as the club approaches its 25th year of play in 2017. 

Source: Ottawa Business Journal