PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

CFL’s Roughriders launch new fan loyalty and rewards program

 

Canadian Football League (CFL) side, The Saskatchewan Roughriders, have announced a partnership with Green 4 Solutions as they introduce a new fan loyalty program and customer relationship management (CRM) solution.

 

Fan loyalty means more than ever to the Roughriders as the announcement comes at the start of the 2014 CFL season, which they kicked-off on June 14 against new entrants, Ottawa Redblacks.

 

The technology provided by Green 4 Solutions will see the Roughriders’ vision for fan loyalty brought to reality, whilst providing a back end CRM solution, which will enable the club to utilise the powerful data that comes as a result of rewarding transactional behaviours. 

 

Roughriders VP Marketing and Business Development, Gregg Sauter said:

We plan to use the CRM and loyalty platform from Green 4 Solutions to reward our fans and enhance their experience with the Roughriders.  We’re now in the planning phase for the program and are looking to apply loyalty as part of a wider strategy for CRM. Using Green 4’s technology we can better engage with our fans and make use of transactional data to increase our revenues.

 

The agreement is not only a marquee moment for the Roughriders, but also for Green 4, as the deal coincides with the opening of the company’s offices in North America.

 

Green 4 Solutions Business Manager for North America, Paul Gibbons, said:

We’re delighted that the Roughriders have chosen to work with us. We have a great product that not only rewards fans, but presents fantastic commercial opportunities for the club. The product has already had proven success in North America and we’re excited to see the technology embraced by the Roughriders.

We quickly realised that the club has a fanatical following and fans will turn the city green on a matchday. Loyalty will compliment this trend and with the new stadium announcement, coupled with Grey cup success, we are very pleased to be associated with the Roughriders.