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Charitable donations get an app sized boost with Qjacker


Hospitality and venue solutions provider Verteda Ltd (formerly Agilysys (Europe) Ltd) has extended its partnership with Pennies as the digital charity box making the micro-donation offering. Already integral within InfoGenesis’ Point of Sale solutions, Pennies is now available to users of the unique Qjacker® App.


Qjacker® enables customers at stadia and arenas to pre-order snacks and refreshments online or via their smartphone before or during an event; avoiding queues when collecting their orders via dedicated Qjacker® lanes at the venues.


Trevor Roberts, Sales Director at Vertada Ltd said:

Micro-donations can be a powerful force, and our partnership with Pennies means sports fans and concert goers can help worthwhile causes by giving a few pence when they make a purchase. The charities supported are also chosen by the venue, so this can be a national charity or even a specific team’s charitable foundation.


An independent UK charity (1122489), Pennies modernised the old custom of dropping a few pennies into a charity box for use with digital purchases. The user might only donate a small amount at a time, but these donations add up fast. Pennies has raised over £2.4m so far and if all UK cardholders gave a penny a day, this would raise over £150m each year for charities.


Pennies’ integration with Verteda’s Qjacker® app – which can be downloaded for free in the App stores or at – has the potential to raise even many more funds for charity, as Qjacker® continues to increase in popularity. Time and motion studies show the app enables stadia to better cope with “pinch points” and serve more fans in limited sales windows, with reductions in serving time from 10 minute’s queuing to only 40 seconds. For venues and operators, Qjacker® has been shown to help generate 5-10% of incremental sales for each event and a 20-30% lift in customer spend – all of which has the potential to benefit Pennies.


Roberts added:

We’re delighted that Pennies will now be available to even more UK sports and entertainment fans. Using Qjacker®, fans just need to decide if they want to add a few pennies to their bill when they pre-order and pay for refreshments. It’s as simple as that. We’ve actually been working with Pennies since 2011 and have formed a strong partnership.


Pennies technology is already well integrated in Verteda Point of Sale solutions that utilise the award-winning InfoGenesis™ POS software from Agilysys, Inc.