Visitors to Chesterfield FC’s ground are benefiting from a new electronic scoreboard supplied and installed by digital LED specialists Messagemaker Displays, thanks to a unique lease partnership.
The Proact Stadium is a state-of-the-art venue with a seating capacity of over 10,000. In addition to being ‘home’ to Chesterfield FC, the stadium is also a premier business and leisure venue for North Derbyshire, hosting a range of conferences and events throughout the year.
Chesterfield FC wanted to upgrade their scoreboard, taking advantage of the latest technology, both to reflect the iconic status of the stadium and add video to enhance the match-going experience for supporters. They were very attracted by Messagemaker’s long term lease purchase option, which has allowed the introduction of an eye-catching and engaging display with minimal up-front cost.
Standing tall at 30sqm, the new screen forms a focal feature for the ‘Spireites’ (Chesterfield FC) match-goers, allowing them to keep track of the score and time during matches. The new technology offers added versatility, enabling selected video material to be shown during the pre-match build up as well as engaging audiences during half-time by showing match highlights.
Chesterfield FC’s Sales and Marketing Manager, Kevin Fitzgerald, said:
The new screen lends the stadium added prestige, reinforcing our status as a professional club able to offer the latest facilities to create the best visitor experience.
Provided on a long term lease basis, the deal has allowed the Club to introduce the new technology with minimal up-front investment. Unique to Messagemaker, this purchase option is offered on a shared risk and reward basis, with the Company supplying the equipment at a low up-front cost and additional revenue generated through advertising providing the balance. The revenue accruing from advertising is split between the club, Messagemaker and estate landlords.
Messagemaker’s Tony Ford, who has extensive experience with large screens and a background in commercial brokerage, can offer advice to sports clubs and other venues in choosing the best solution and setting up the lease agreement as well as helping with finding advertising sponsors.
Managing Director Harry Filer is enthusiastic about the new approach Messagemaker is now able to offer, as he commented:
Installing a large electronic LED screen provides a bright and engaging display that appeals to visitors used to the convenience of digital technology. Funding new developments can sometimes be challenging especially. Offering a quick return with minimal outlay, our new lease option, which is the first of its kind, will make it easier for clubs plus other venues and premises to upgrade their facilities so they can compete on a level playing field.
We are really pleased to be linking up with Harry and Tony at Messagemaker. Throughout the whole process of looking for a digital screen partner, they ticked every box and were a real joy to work with.
To find out more about Messagemaker’s comprehensive range of LED displays and purchase options, visit: www.messagemaker.co.uk