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Chiefs’ Arrowhead Stadium rebranded

The NFL’s Kansas City Chiefs and GEHA have reached a naming rights deal for Arrowhead Stadium.

Beginning with the 2021 NFL season, the home of the Chiefs will become GEHA Field at Arrowhead Stadium.

GEHA and the Chiefs are committed to ensuring Arrowhead Stadium remains the identity of the stadium, the Chiefs said in a statement. Chiefs president Mark Donovan said:

We are extremely proud and excited to announce our naming rights agreement with GEHA. When we set out to find a partner for the field at Arrowhead, it was critical to identify a national leader that shares our core values, as well as a deep connection to the local community and respect for Chiefs Kingdom.

Our relationship with GEHA over the last few years has only served to reinforce the alignment between our two organisations and proven their strong, long-standing relationship with the local community. This expanded partnership will continue to build lasting health and wellness programs that support the team, GEHA and our community.

The long-term contract runs through the end of the current lease agreement with Jackson County Sports Complex Authority.

Stadium staff will begin integrating GEHA branding and logo assets throughout the venue in the coming months, and stadium signage will be in place by the kickoff to the 2021 Chiefs season in September – the 50th season for the Chiefs in iconic Arrowhead Stadium.

GEHA is a national leader in providing medical and dental plans to more than 2 million federal employees, retired military and their families worldwide.

Image courtesy of Kansas City Chiefs

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