The Dubai Arena has been officially named the Coca-Cola Arena after developer Meraas signed a 10-year deal with the soft drinks company.
The agreement with the Coca Cola Company includes exclusive naming rights for Dubai’s first and largest indoor, multipurpose arena, which is scheduled to open in June this year.
With a capacity of 17,000, the Coca-Cola Arena has the capability to host major international touring artists, a full range of sporting events, family entertainment, comedy shows, exhibitions and gala dinners.
The venue has a highly adaptable design which includes a rolling modular stage, automated drapes and a retractable seating system that creates more intimate spaces for smaller-scale events.
Abdulla Al Habbai, Meraas Group chairman, said:
We are proud to have a company of such worldwide renown as Coca-Cola taking on the naming rights for the arena in the long-term.
This agreement with The Coca-Cola Company is also a clear demonstration that Meraas’ continued efforts to transform the urban landscape of Dubai and move with the emirate into the future as a modern, creative, culturally and economically diverse place to live, work and play are coming to fruition.
The Coca-Cola Arena, Dubai is the first and largest fully air-conditioned, multipurpose indoor Arena in the Middle East and the only Arena to operate year-round in the region.
It is equipped with a state-of-the-art sound system and almost 400m2 of modular and ribbon LED screens. The roof structure can support 190 metric tonnes of production equipment meaning the biggest and best shows in the world can be easily accommodated. The entire façade of the Coca-Cola Arena is equipped with an LED strip light system that illuminates the surrounding City Walk neighbourhood at night and changes colour depending on the action inside.
The Arena also includes 42 corporate suites which raise the bar for corporate entertaining in the region.