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Daytona Rising: Reimagining an American Idol

DAYTONA Rising is a US$400m reimagining of an American icon, the Daytona International Speedway.

The major redevelopment will see the addition of five expanded and redesigned entrances or “injectors”, which will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level will feature spacious social areas or “neighbourhoods” along the nearly mile-long frontstretch.

At the conclusion of the transformation, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests, as well as a new PA system to ensure fans can hear announcements and play-by-plays.

Renovation highlights include:

  • For fans with four-day tickets, a special club experience will be available behind the seating area. Accessible from the 3rd and 4th levels, the club will feature a dedicated bar area overlooking the Midway, 21-inch seats and high-end food and beverage options.
  • Numerous upscale hospitality options with seating for more than 500 fans will also be available, along with high-end food and beverage options and premium lounge areas.
  • At the heart of the grandstand experience is the new World Center of Racing – a fan area that offers premium food, entertainment and merchandise options, while paying tribute to the past, present and future of racing’s most recognizable venue.
  • A total of 1,600 video monitors will be positioned throughout the facility, ensuring that fans can follow all the action. All suites and hospitality areas will also include video monitors.
  • Each neighborhood will include public WiFi access, helping fans stay connected and enabling them to use their smart devices that enhance the race experience. In addition, multiple interactive technology experiences will be found throughout the facility.

The project officially broke ground in early July, 2013, and is expected to be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.

For the full project details, go to: http://www.daytonainternationalspeedway.com/Vanity-Pages/2013/Daytona-Rising/DAYTONA-RISING.aspx

To help enhance the race experience, the Speedway is installing a new public address system that will allow fans to more easily hear announcements and play-by-play, both in the grandstands, as well as in the restrooms, concession areas and throughout the concourses.

To help enhance the race experience, the Speedway is installing a new public address system that will allow fans to more easily hear announcements and play-by-play, both in the grandstands, as well as in the restrooms, concession areas and throughout the concourses.

The grandstands have been completely redesigned to help maximize views of the speedway. The front row will be up to 12ft higher across the entire grandstands; all lower-level seats will have improved sight lines. New, upper-level seats will continue to have views similar to the upper levels of the current Petty, Earnhardt and Sprint Towers.

The grandstands have been completely redesigned to help maximize views of the speedway. The front row will be up to 12ft higher across the entire grandstands; all lower-level seats will have improved sight lines. New, upper-level seats will continue to have views similar to the upper levels of the current Petty, Earnhardt and Sprint Towers.