Delaware North Companies, owner and operator of TD Garden and Sportservice, has announced the design and details of the concourse phase of a US$70m renovation project currently underway at TD Garden. The complete overhaul of levels 4 and 7 of the arena will touch every aspect of the fan experience, including infrastructure to support high-density wifi, redesigned concourse hospitality zones and concession stands, and updated food and beverage concepts.
In addition to the concourse renovation, this privately-financed, two-year transformation also includes the development of a new ProShop on level 2 of the arena, a comprehensive renovation of the Legends Club, the private high-end restaurant for Bruins and Celtics season ticket holders, and upgraded technology infrastructure throughout. Despite a busy calendar of summer events, the TD Garden will be open throughout the renovations with limited construction impacts. The level 4 concourse, half of the food and beverage stands, and Legends Club are expected to be complete for the beginning of the season, the Bruins ProShop by the end of the year and the level 7 concourse makeover is slated for summer of 2015.
Charlie Jacobs, Principal of Delaware North Companies and Boston Bruins, said:
The Jacobs family is committed bringing fans a first class experience every time they enter the TD Garden, and we believe that these improvements will make our building the standard by which other venues are measured. As you can see today, we are working tirelessly through the summer months to ensure that our fans will experience the industry leading hospitality that they deserve when they arrive at the TD Garden to support the Bruins and Celtics, and all our events next season.
Design of the renovations to the concourse, the arena’s largest fan gathering areas, is being led by ROSSETTI, a renowned sports and hospitality architecture firm. ROSSETTI’s goal is to infuse the rich history of the City of Boston, the Bruins and the Celtics with modern technology that activates fan engagement physically and digitally and that brings sponsorship activation to life.
Keyy Deines, Principal and Creative Director at ROSSETTI, said:
TD Garden has an incredibly rich sports heritage that resonates with fans. We wanted to respect that nostalgia while emphasizing Boston’s industrial transit background. So we framed the design with indigenous Boston references while celebrating the Garden’s sports legacy, and then used technology in creative ways throughout the concourse and in clubs.
TD Garden is adding updated technology infrastructure and state-of-the-art solutions from Cisco to support digital fan experiences well into the future. With the help of over 400 antennas, high-density wifi will be available throughout the arena, giving fans the opportunity to use TD Garden and team apps, send pictures and post on social media sites from their wireless devices. TD Garden is even exploring adding wifi hot-spot antennas within the hockey boards, which has the potential to be an industry first. Additionally, the TD Garden app, available for download in iTunes and Google Play, has a special ‘Check-in and Win’ functionality and contest for every arena event.
New technology features will be integrated throughout the arena’s overall renovation, including but not limited to over 200 dynamic digital signage boards via Cisco StadiumVision and new point-of-sale technology for Sportservice’s food, beverage and retail locations. The TD Garden data architecture, both wired and wireless, is based on Cisco’s Connected Stadium design and will enhance overall fan engagement.
As part of this two-year renovation, Sportservice, the arena’s food and beverage services, and retail management company will overhaul all the existing food and beverage locations on the concourses, and also introduce 25 new portable food and beverage carts. More than 12,000 square feet of reconfigured common space designed to provide a place for fans to socialize, dine and drink have been incorporated into the new design. Two new ‘Market Places’ and multiple Craft Beer Bars will integrate local neighborhood flavors into the arena experience. Overall, Sportservice’s updated food and beverage concepts will emphasize bringing a taste of Boston to TD Garden with specialty menu items selected for their connection to Boston and New England.
These major investments are part of the ongoing commitment of Delaware North Companies to maintain the arena’s industry-leading status, with the primary focus on the fan experience, as it approaches its 20-year anniversary. Prior to this renovation project, the Jacobs family and Delaware North Companies have privately financed more than $20 million over the last four years on renovations to TD Garden’s Premium Club products, a new ecofriendly roof and technology upgrades.
For more details on the project, go to: TD Garden
Delaware North Companies is an Event Sponsor for this month’s Stadia & Arena Asia Pacific event being held at the Singapore Sports Hub Sept 24-26, with the company being the sponsor for the Evening Networking Reception on Thursday Sept 25.
In addition, Jim Houser, Chief Operating Officer at Delaware North Companies Parks & Resorts, will provide his insights during the event’s “Revenue generation: maximising returns for your sports venue or event” panel session also being held on Thursday Sept 25.
For further information, visit the show’s website at: www.saevents.uk.com