German Bundesliga side Eintracht Frankfurt has expanded its long-term Premium Partnership with Deutsche Bank, with the bank taking naming rights to the club’s stadium.
The current Commerzbank Arena will become Deutsche Bank Park. The venue is also commonly known as the Waldstadion.
Eintracht Frankfurt said the partnership with Deutsche Bank is structured on a long-term basis. The club said:
The agreement is about more than sponsoring and naming rights; it is also about jointly developing new digital business models and products that play a far greater role in the daily lives of people than the current stadium experience does.
Eintracht Frankfurt and Deutsche Bank also confirm that the contract is valid for seven years with an option to extend.
All events, concerts and Bundesliga matches will take place at the Deutsche Bank Park until at least June 30, 2027. Both parties have agreed not to disclose the annual sponsoring costs.
Due to the current coronavirus crisis, Eintracht Frankfurt and Deutsche Bank will jointly provide more extensive information on the cornerstones of the partnership and the concept of the Deutsche Bank Park at a later date.