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Diary: FOOT EXPO FORUM – the digital stadium

The third edition of FOOT EXPO FORUM, Marrakech 18-21 December, will feature a conference session on the creation of a Digital Parc des Princes. Paris soccer club Paris St Germain has just concluded a deal with the city to remain in the Parc des Princes stadium and plans for improvement include work by the marketing department and AP2S to revolutionise the spectator’s digital engagement with events at the stadium. Topics will include data management and the creation of value, new ticketing tools to optimise attendance and to enterain the fan. PSG will describe the ‘digital future of Parc des Princes’.