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Digital makeover at Bankers Life Fieldhouse

The NBA’s Indiana Pacers and experience design and execution company ANC have introduced a new digital experience at Bankers Life Fieldhouse in Indianapolis.

The digital experience is part of the Fieldhouse of the Future Phase 1 renovations, showcasing new amenities and spaces fans will begin to see as Bankers Life Fieldhouse gradually welcomes the general public back for live events.

In addition to the NBA season, the renovated digital experience will be on display for the NCAA Basketball Tournament in Indianapolis beginning in March.

Highlighted by a new centre-hung scoreboard, which ANC designed through a collaborative process with the Pacers, the digital makeover is part of the large multi-phase renovation at Bankers Life Fieldhouse.

Complementing the centre-hung is more than 600ft2 of 1.5mm fine pitch LED providing high-definition viewing experiences in Bankers Life Fieldhouse Courtside and West Sideline Premier Club locations.

This commitment to a significant square footage of fine pitch LED displays ensures optimum experiences in the arena’s premium spaces – experiences that rival in-home viewing and provide a tremendous return on investment for the renovation.

The renovation also includes six new locations of LED vomitory displays capable of synchronising with the venue’s courtside LED displays and 360-degree ribbon boards to create a fully immersive in-bowl experience. ANC also provided installation for the entire digital makeover.

Jerry Cifarelli, founder and vice chairman, ANC, said:

It’s been a tremendous joy to watch our partnership with the Indiana Pacers evolve throughout the team’s history at Bankers Life Fieldhouse. With every game, every event, every community gathering, we have been able to support our partners in creating new experiences that entertain and inform fans through custom designs and the newest display technologies.

The major focal point of the digital renovation is the new centre-hung LED scoreboard which provides optimal viewing angles from every seat in the fieldhouse.

The scoreboard features a four-sided rectangular primary display with approximately 3,350ft2 of dynamic video area.

The four main displays are capped by custom-built LED squared off “rings,” one on bottom and one on top of the primary displays, that allow content to flow seamlessly around the centre-hung.

The interior of the display features a complete underbelly running the full length and width of the scoreboard structure while measuring approximately 10’ high and ensuring exceptional views of stats, game details and replays from every angle. Each façade features 4mm LED displays while combining to feature more than 40 million pixels.

Pacers v. Mavericks

PS&E president & COO Rick Fuson said:

Since 1999, Bankers Life Fieldhouse has been part of the terrific resurgence of Indianapolis’ downtown as an iconic venue where millions of guests each year have enjoyed a world-class experience in an increasingly global city. We have now completed the first step in modernizing the Fieldhouse, preserving what has always made it unique while creating experiences for the fans of today and tomorrow.

Central to the all-new digital experience is ANC’s vSOFT operating platform, which synchronises all the existing and new digital displays, including the 600 square feet of fine pitch technology, through pre-programmed and live event operation of the system.  As part of the long-term partnership which began more than a decade ago, ANC integrates with the venue’s production staff to create content and operate the display system for every event at Bankers Life Fieldhouse.

George Linardos, CEO, ANC added:

While the Pacers have set an incredibly high bar for the fan experience, their method with regard to digital impact is a model for other teams looking to upgrade.

The new center-hung is one of the more creative executions on the market; and the fine-pitch LED displays in the premium areas could stand alone in creating a significant wow factor fans will remember. What we’ve been able to achieve with the Pacers – both in-bowl and throughout premium areas – brings every element of the game, the event, to life for the fans, whether in person or via broadcast.

Images: ANC, Pacers Sports & Entertainment

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