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Digital revolution at Ibrox Stadium

Ibrox Stadium will undergo a digital transformation ahead of the 2017/18 season following a partnership between Rangers Football Club and Eleven Sports Media.

The new stadium-wide platform, which is the first of its kind in Scottish football, will bring Eleven’s award winning technology to Ibrox, creating a new Partnership Programme that will enhance the matchday experience for fans and give businesses of all sizes the opportunity to reach supporters with incredible impact.

At the heart of the digital transformation, fans will see a new network of large format displays installed in concourse and hospitality areas throughout the stadium.

The screens will form a new StadiumTV network, creating a social platform for fans to interact and keep up to date with matchday news.

Eleven will also install a network of StatZone displays, which convert raw Opta data into dynamic live stats graphics, helping to engage and inform fans and drive the matchday conversation.

The launch of the platform at Ibrox follows the award winning success of Eleven’s Partnership Programme in the Premier League, working with clubs such as Watford, Crystal Palace and Newcastle, where the technology has helped numerous clubs to develop an engaging digital platform that creates value for fans and businesses.

The new technology sits at the core of a new wider commercial platform to create an exciting new Rangers Partnership Programme that goes beyond the traditional relationship in which businesses simply purchase advertising space.

Instead, the platform incorporates multiple digital and traditional channels to create a multi-tiered partner programme which offers greater value for a broader range of businesses.

Scott Steedman, head of commercial at Rangers Football Club said:

Eleven’s digital stadium technology is incredibly exciting and we’re delighted to bring it to Ibrox.  We’ll be introducing the very latest in StadiumTV and StatZone entertainment, which will give fans an unprecedented opportunity to interact on a matchday. The aim of new partner programme is designed to help businesses of all sizes grow, giving them each a platform through which to engage with fans, and we can’t wait to showcase the range of partnership opportunities available.