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Digital transformation for Gillingham FC

English League One football club Gillingham FC has appointed SecuTix, the provider of cloud-based ticketing solutions, as its new ticketing technology partner.

The club will use the company’s SecuTix 360° platform to manage its ticketing, CRM and access control systems.

The new systems will be in place for the 21/22 season, with the first tickets due to go on sale by early July 2021.

The appointment of SecuTix is part of The Gills’ vision to move to a fully digital fan experience, including making the MEMS Priestfield Stadium a cashless stadium by the start of the new season.

Club chairman Paul Scally said:

We’re excited by the possibilities with SecuTix to consolidate disparate systems and ultimately provide the best possible experience for our fans. This digital-first approach will make the future fan journey with the Club in terms of access, information, communication and purchasing much simpler and definitely more cutting edge.

David Hornby, UK MD of SecuTix, added:

Gillingham is an ambitious club and we’re delighted to be partnering with them to bring new innovation to their operations. Using the very latest in fan engagement technology, Gillingham’s supporters will benefit from a seamless experience across all points of sale and on any device. This is about giving their fans a greater choice of services and offers tailored to their needs.