English League One team Sheffield United FC has signed a two-year naming rights deal with luxury homebuilder, Duchy Homes, for the John Street Stand at their home stadium, Bramall Lane.
Part of the GMI Group, Duchy Homes currently has four executive developments in the South Yorkshire and North Derbyshire area.
Announcing the partnership, United’s Head of Commercial, Paul Reeves, said:
This is another significant commercial partnership for our club and one which brings Duchy Homes, a newly-emerging homebuilder to Bramall Lane.
We are sure that this relationship will create interest in their developments and we are very much looking forward to working with them commercially.
Duchy Homes Managing Director Jim Cropper said:
The opportunity to gain further recognition for the Duchy Homes brand was not to be missed. We are delighted to be associated with the Blades and have been impressed with the vision and energy shown by the Club. Here’s to a long, rewarding and successful relationship for both parties.
Leeds-based Duchy Homes was established by Managing Director Jim Cropper in December 2011. It is part of the GMI family of companies – one of the UK’s leading construction and energy groups.