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Emirates buys Old Trafford naming rights

As part of a 10-year deal with Emirates airline, Lancashire County Cricket Club’s (LCCC) home ground will be renamed Emirates Old Trafford and the Emirates brand will also appear on the front of the team’s Friends Life t20 playing kits. The new agreement includes stadium branding and contains a number of marketing rights, which come into effect immediately.

The announcement extends Emirates global commitment to cricket, which includes its status as Official Worldwide Partner to the International Cricket Council, which includes the Cricket World Cup.

“This announcement represents another major step in the redevelopment of Old Trafford,” said Michael Cairns OBE, Chairman of LCCC.

The intention to secure a naming rights partner was always on our list of objectives; however, it remained paramount that we secure a partner who was actively committed to cricket and its future while at the same time had significant interests in Manchester and the North West.

We could not have found a better and more suitable partner than Emirates. We are extremely proud to be associated with them and look forward to a long and mutually beneficial relationship.

The financial benefits of this deal are a core component of our long-term strategy for commercial sustainability. The partnership will support our intention to be regarded as one of the top county cricket clubs in the country and undisputed as a Category A Test Match venue. We remain committed to providing the very best facilities for our members, players and spectators.

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Photo credit SWpix: Lancashire Captain Glen Chapple and Steven Croft with Laurie Berryman (Vice President, Emirates UK) in the new Lancashire dressing room at Emirates Old Trafford.