PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

ESSMA kicks off 2014 with news of further growth

The European Stadium & Safety Managers Association (ESSMA), began 2014 with their Kick-Off Meeting in Munich, Germany, which was supported by ESSMA’s Security Expert Group partners, Dallmeier and SKIDATA, along with Hospitality partner, Arena One.

Hosted in the iconic Allianz Arena and focused on “Safety & Security Issues”, presentations outlined the latest in best-practice, initiatives and solutions. Proceedings were kicked-off by a short welcome speech to the venue from the Allianz Arena’s main tenant, FC Bayern, followed by ESSMA President, John Beattie, who welcomed everyone to the event and advised on day’s schedule.

Dimitri Huygen, ESSMA Managing Director, brought everyone up-to-speed on the latest developments, including the fact the Association has grown considerably over the last 24 months, with no less than 163 stadium members, 9 league/federation members, 10 stadium partners, and 29 corporate members. He also advised that the Russian Premier League would be joining ESSMA as of February, and then outlined the Association’s future plans, before he opened up the floor to the industry professional speakers.

Cenk Cem, Facilities Manager at the Turkish Football Federation, advised on the security projects underway in the country and detailed the latest solutions being utilised.

Hendrik GroBe Lefert, Chief Security Officer at the DFB, outlined their security initiatives and how they dealt with breeches, including pyrotechnics and problematic fans. The DFL’s Stadium Infrastructure and Security expert, Birger NaB, discussed licensing, infrastructure, and the training programmes they have in place for security personnel.

Lokomotiv Moscow’s Stadium Director, Konstantin Chamilovich, then explained the benefits of the SKIDATA solutions employed at their venue, before delegates headed off on the technical stadium tour of Allianz Arena, which included presentations by SKIDATA, Dallmeier and Arena One.

The day finished with a sensory-extravaganza for the taste-buds thanks to the wide array of tasting dishes provided by Arena One at the evening reception.

On Day 2, delegates were given a tour of Audi Sportpark, home to FC Ingolstadt 04.

Speaking post-event, Beattie advised:

After a successful 2013, ESSMA will move from an event-driven to a content-driven Association. National seminars with our League/FA Members should encourage them to keep learning and improving. The goal being to achieve optimal benefits through tailor-made seminars, in combination with experience visits.

Huygen added:

Based on member feedback, we will shortly be adding ‘connected stadiums’ to our stadium-, safety-, and pitch management expert groups, which will focus on the latest fan experience solutions and technologies.

“I thought the whole event was really well organised and a great networking opportunity,” commented Steve Hodges, UK System Sales Manager at Dallmeier; both an ESSMA Stadium Partner and security sponsor of the ESSMA Kick-Off event.

Another of ESSMA’s Stadium Partners, Terraplas plc’s Vice President-Sales, Pierre Debleme, added:

The ESSMA Kick-Off event in Munich was a great opportunity for everyone to get together in a fantastic facility such as the Allianz Arena to discuss the challenges to come in 2014 with the industry’s stakeholders.

PanStadia & Arena Management is proud to be the Official Media Partner for ESSMA and its members, with regular Association news, member interviews and profiles appearing in the magazine.

ESSMA_Munchen117 copy ESSMA_Munchen085 copy ESSMA_Munchen063 copy