Developer Miral has finalised a partnership with Etihad Airways, the national airline of the United Arab Emirates, to secure exclusive naming rights to Yas Bay Arena.
As part of the agreement, Abu Dhabi’s first-of-its-kind multi-purpose, indoor entertainment venue will officially be named Etihad Arena.
The Etihad Arena, which will be operated by Flash Entertainment, has been designed to accommodate large-scale and private events, offering unique flexibility with a capacity ranging from 200 to 18,000 people.
Once open, the venue will host an eclectic variety of events including sporting competitions, corporate events, cultural performances, concerts, and many other activities throughout the year.
Etihad Arena is part of Yas Bay, an iconic mixed-use development located on the southern end of Yas Island. Yas Bay encompasses three distinct but integrated areas: Yas Bay Waterfront, the Residences at Yas Bay and twofour54.
The Etihad Arena will be an integral and iconic part of the Yas Bay Waterfront, which will also include the Hilton Abu Dhabi Yas Island, a beach club as well as a pier that boasts 12 licensed cafes and restaurants, and 19 retail outlets.
Tony Douglas, group chief executive officer of Etihad Aviation Group, commented:
It’s an honour to partner with an Abu Dhabi institution such as Miral on this joint venture, that will further promote Abu Dhabi and Yas Island as a hub for entertainment, tourism and culture.
Etihad Arena complements our global presence at a number of sporting and entertainment venues, most notably Etihad Stadium in Manchester, home of Manchester City Football Club. This new arena will bring an abundance of talent to our capital, providing a diverse range of entertainment options for guests visiting our beautiful city, or for those who call the UAE home.