English Premier League team Everton Football Club has appointed SecuTix as its new ticketing and engagement partner.
The global SaaS ticketing and audience management provider will handle all ticketing and hospitality sales for league and cup games at Everton’s 39,000-seater stadium, Goodison Park.
The partnership marks a move to simplify the purchasing process and enhance the experience for fans through the introduction of new technologies and integration with best-in-class third party providers.
Improvements are already afoot, with mobile ticketing and the use of Apple Wallet made available for the first time to Everton fans for the home game against Brighton on 10 March. 3D seat mapping technology giving fans the chance to experience the seat view before purchasing tickets online has also been introduced by integrating PACIFA technology with the SecuTix platform.
Matt Kendall, head of ticketing, Everton Football Club, said:
SecuTix have a clearly defined roadmap to help us get to where we want to go, which is to make the purchasing journey as seamless as possible for fans.
They have proven to us a genuine desire to future-proof our systems, thinking long-term about where technologies are heading and how we can use them.
It’s refreshing to work with a ticketing system that can integrate with our existing platforms such as our website and CRM. But what really makes a difference is the flexibility of SecuTix to link with new providers who can improve our fan experience.
For example, we have now enhanced our third-party Finance facility to allow Season Ticket holders to digitally sign their credit agreements, as well as offering the ability for fans to pay for their season tickets over two or three months. With more functionality to be released in due course, I’m confident that the switch to SecuTix will allow Everton to really raise the bar for ticketing in the Premier League.
David Hornby, SecuTix UK managing director, said:
We’re proud to be working with a Club that is renowned for its brilliant fan engagement and progressive ticketing policies. We are very aligned in our approach of putting the fan first and we will work closely with the Club to use our agile technology to create a single customer view and introduce some firsts to the English football ticketing sector.
Everton sell more than 400,000 tickets annually.