PanStadia & Arena Management Magazine is the undisputed world leader for the business of stadia, arenas, sporting events and venues on a global scale.

Exeter Chiefs appoint SecuTix as new ticketing partner

English rugby club and current Aviva Premiership Champions Exeter Chiefs have appointed SecuTix as their official ticketing technology partner.

Following a competitive tender process, SecuTix, the global provider of a ticketing engagement platform for the sports, culture and entertainment industries, has begun work across the Chiefs’ two businesses: the rugby club itself and their stadium, Sandy Park.

Alongside being the home ground for the rugby club, Sandy Park is a successful conference and banqueting centre.

The Club will use the cloud-based SecuTix 360° software to:

  • Grow their online ticketing business;
  • Increase the average basket value through both upselling and cross-selling;
  • Offer an enhanced fan experience when purchasing tickets online with 3D seat mapping technology, thanks to SecuTix’s ability to integrate with PACIFA technology;
  • Develop deeper relationships with their corporate audience through an improved hospitality customer journey;
  • Gain a 360-degree understanding of their fans and be able to engage with them across digital and mobile touchpoints.

Tony Rowe OBE, Chairman & CEO of Exeter Chiefs, said:

We wanted to partner with a modern technology ticketing company that could support our digital ambitions for both the Club and Sandy Park. The SecuTix team impressed us with their experience of ticketing and the rugby sector. Together we will use data to better understand what the fans want, create a first-class experience for them and drive a commercial return for the Club.

Frédéric Longatte, CEO of SecuTix commented:

We’re very much looking forward to working with such a top-flight team as the Chiefs.  We’re confident that our SecuTix 360° platform, which is delivered as ‘software as a service’ (SaaS), will benefit the Club across not just ticketing, but also CRM and digital marketing.  It’s exciting times with plans in place to extend Sandy Park to 20,000 seats and SecuTix will support the Club throughout this period of expansion to help them realise their vision for the future.

Exeter Chiefs sell over 200,000 tickets annually. It is the second Premiership Club to partner with SecuTix, Saracens being the first back in 2016.

SecuTix is a European technology provider of a Ticketing Engagement Platform that helps organisations boost ticket sales and enhance audiences’ experience before, during and after live events.

Its SecuTix 360° is a cloud-based platform that combines ticketing and marketing functionality, and is offered as a white label SaaS service.

Used by the largest sport clubs and stadiums, live entertainment businesses, and leading museums and cities across Europe, SecuTix manages the yearly sales of 30 million tickets.

Among its clients are Opéra National de Paris, UEFA, Centre Pompidou, Aspro Parks, Saracens RFC, Paléo Festival, Musée Picasso Paris and more.

Image: Exeter Rugby Club Pinnacle Photo Agency.

@PanStadiaArena