Hippodrome ParisLongchamp has deployed Exterity solutions for IP video and digital signage across the 57-hectare horse racing facility to enable guests to enjoy a more immersive experience at the races.
Following a €140 million investment and two years of refurbishment, the newly renamed ParisLongchamp has regained its historic status and recognition as a modern, elegant and fashionable new Parisian destination.
Yet, the horseracing venue, nestled in the heart of the Bois de Boulogne, has decided to break with the classic codes of traditional racecourses and open up its grounds to the general public.
A new 160-metre-long grandstand, topped with a glass building that plays with transparency and perspectives; guests gain a breathtaking view, taking in the course, the parade ring and the stables.
Integral to this new image, ParisLongchamp deployed an Exterity IP video system that incorporates 500 screens, providing both video and digital signage for race fans, and in support of the wide range of corporate events hosted across the 55,000m2 of public enclosures.
The Exterity system offers high-resolution live and recorded video plus signage across 20 different spaces, which are modular and fully equipped to welcome between 500 and 60,000 people, creating a veritable conference centre.
Thierry Migeon, technical manager at France Galop, the governing body of flat and steeplechase horse racing in France, said:
Horseracing is no longer a specialist interest, and we needed a system that guaranteed a tailored experience for professionals and first timers plus our corporate hospitality clients.
Today, we offer our own internally produced content, dedicated channels for professionals, betting information for speculators, and content live-streamed from rooms that are normally not accessible to the general public, such as the jockey weighing room and the stables.
This unusual experience enables us to transform the perception of a day at the races, and we are already identifying new ways to expand on the Exterity system for guests during the Qatar Prix de l’Arc de Triomphe in October.
Installed by system integrator Manganelli Technology, the Exterity system includes a full end-to-end IP video installation spanning 500 screens and offering a range of specialist TV channels, including At the Races, Equidia Pro and Racing UK, alongside the digital terrestrial television (TNT) service and encrypted channels, such as BeIn Sport and Canal Plus Sport.
Exterity ArtioSign digital signage enables France Galop to deliver information, merchandising and pricing via 150 TV displays across the hospitality suites, public spaces and on-site refreshment areas.
The system also provides France Galop with the ability to deliver content to visitors’ mobile devices via a web app, including replays of the races.