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Fan experience enhanced at ISM Raceway

ISM Raceway in Phoenix, Arizona has unveiled key elements of the new INfield experience as part of the ISM Raceway Project Powered by DC Solar.

In addition to receiving a live look into the new Gatorade Victory Lane and post-race celebration, driver appearances and open-air interactive garage featuring their favourite teams and drivers, fans purchasing INfield access will enjoy a variety of elevated social gathering spots and food and beverage options.

Scott Rovn, vice president of sales and communications at ISM Raceway said:

A key part of our effort to enhance the venue for fans includes great social gathering spots for them to enjoy the race. We’re excited for our fans to experience the new INfield during Opening Weekend in November.

New amenities available to fans include:

  • The Miller Lite Beer Garden, located inside the new turn 3 near the Monster Energy NASCAR Cup Series Garages, will feature Miller Lite, the Official Domestic Beer of ISM Raceway, along with other MillerCoors brews. It will also offer mouthwatering menu items such as the pub burger and the Miller Lite Beer Brat.
  • Brought to life by the Official Outdoor Cooling Provider for ISM Raceway, the Portacool Chill Zone is located inside the new front stretch. The Chill Zone will provide fans a great view of the racing action and a place to keep cool with Portacool portable evaporative coolers throughout the area. Fans will also be able to taste a variety of different bites at this location, including the monstrous 623 Nachos and a Turkey Bacon Swiss Melt with Tater Tots. The Chill Zone also features cotton candy for visitors with a sweet tooth.
  • Modern Margarita Tequila Bar, the Official Margarita of ISM Raceway, is located behind Gatorade Victory Lane under the new leaderboard. It will feature the “2-Time ManGOrita,” a special frozen margarita created by Michael Waltrip, as well as other icy beverages, beer, wine and specialty cocktails. The location will also offer small bar snacks such as chips and roasted nuts. Modern Margarita will also debut the exclusive Modern Margarita Fish Taco which will be available at adjacent INfield food stands.

Since 1964, ISM Raceway has been the premier motorsports venue in the Southwest US.

As part of a $178 million modernisation project, the track officially became ISM Raceway in January 2018 as a result of a naming rights partnership with ISM Connect, a pioneer in smart venue technology bringing the digital fan engagement experience to Phoenix.

Phoenix hosts two Monster Energy NASCAR Cup Series weekends each year, beginning with the TicketGuardian 500 Monster Energy NASCAR Cup Series race weekend March 9, 10 and 11. The schedule is anchored by Opening Weekend, on Nov. 9, 10 and 11, with the Can-Am 500, the Semi-Final race in NASCAR’s Playoffs after which the field is reduced to the final four championship contenders.

@PanStadiaArena