The joint bearers of the brand ‘Feyenoord’ (i.e. Feyenoord Stadium and the professional football club, Feyenoord) have cooperated with OperatieNL (infrastructure experts), OMA (architects) and First Dutch (financial advisors) in developing the Feyenoord City concept in Rotterdam, which would include a new De Kuip stadium and a surrouning complex. Three sites are being considered: Stadium Triangle (Stadion Driehoek), Veranda East (Veranda Oost) and Veranda West.
According to the Financial Times, Rotterdam is the best city in Europe in terms of accessibility to invest and because the Feyenoord City development would be a 24-hours-a-day destination, open seven days a week, this would be a very progressive urban development.
The Strip De Kuip would be partially transformed into a multifunctional supporters’, sporting, leisure and residential complex, where Feyenoord City becomes part of the city where sport, lifestyle and health are central and attractive to all generations and cultures.
Supervisory board Chairman, Cees de Bruin, of the Feyenoord Stadium NV is enthusiastic about the choice:
Being located on the river, with a view of the city, this place has the best chance of an optimum exploitation. We have every confidence in the next stage of planning.
On behalf of Feyenoord’s President, Commissioner Gerard Hoetmer, is equally thrilled:
A stadium where the club can move forward into the upper echelons of not only the national league but also on a European level. Furthermore, and with pride, we have a permanent destination for De Kuip as the home of our supporters.
The preferred variant will be chosen over the next few months by Feyenoord, OperatieNL, OMA, First Dutch and several other parties, with thenext report due mid-summer 2016.
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