First Financial Bank has become the first FC Cincinnati partner to take a naming rights opportunity at the new West End Stadium.
First Financial Bank is the newly named partner for the expansive east premium club space at West End Stadium, which will be called the First Financial Club.
Located on the east side of the stadium, the First Financial Club will be the largest club at West End Stadium with more than 2,100 seats, which will run along the sideline and offer the best sightlines of all east side seat locations.
With one of the most unique premium space design concepts in North American sports facilities, the space will resemble a beer hall as a nod to Cincinnati’s rich brewing history and tradition.
The First Financial Club should prove to be a popular option for fans looking for their entry into a premium season membership experience, or fans who prefer an upgraded match day experience over reserved seating. The First Financial Club will also be available for private events and gatherings on non-event days.
Archie Brown, president and chief executive officer of First Financial Bank
First Financial Bank is thrilled that our name will be prominently associated with one of the most exciting fan experiences available at the new West End Stadium.
We are a proud supporter of FC Cincinnati and look forward to helping our community come together again in the spirit of camaraderie and appreciation for the great game of soccer and our hometown team.
When West End Stadium opens in spring 2021, FC Cincinnati’s future home is expected to be one of the most ambitious soccer-specific stadiums in not only North America, but the world.
Populous designed an innovative and forward-thinking stadium that will be one of the largest soccer-specific facilities in Major League Soccer.
The $250 million privately funded stadium will have a 26,000 capacity, with the closest seats within 15 feet of the field.
The design includes 53 traditional suites and 4,500 premium seats throughout four premium club spaces.
Additionally, the team’s famous supporters’ section, The Bailey, will grow to be more than 3,100 strong and loom over opponents at a 34-degree angle at the stadium’s north end.
A 360-degree canopy roof will cover every seat in the stadium, but still allow sufficient sun in to grow a natural grass field.
The stadium will have five team locker rooms, including a comprehensive team suite for FC Cincinnati that features a dressing room, coaches offices, lounge, equipment storage and the Mercy Health Center of Excellence for the team’s medical and game day fitness needs.
Image courtesy of Populous